Course curriculum
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1
Start here
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Before we begin...
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MODULE 1: Plan 10x Emails
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Intro: How to use this Module
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All businesses are email businesses
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The 3:1 Rule
FREE PREVIEW -
The segmentation essentials
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A deeper look at segmentation
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How to plot a drip or lead nurturing campaign
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How to structure the content of your drip campaign
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How to plot a SaaS onboarder
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Bag o' emails
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Newsletters: You need a USP
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Newsletters: What should I write about?
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Module 1 Quiz
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3
BONUS: Recorded bootcamps and bonus training
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Plan a SaaS onboarding campaign (presented live Wednesday, August 3 from 9am to 12pm PDT)
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Write a SaaS onboarding campaign (presented live Tuesday, August 9 from 9am to 12pm PDT)
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Plan a sales email campaign (presented live Thursday, August 11 from 9am to 12pm PDT)
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Write a sales email campaign (presented live Monday, August 15 from 9am to 12pm PDT)
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4
MODULE 2: Write 10x Emails
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How to use this module
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Copywriting essentials: From line
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Copywriting essentials: Subject lines
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Copywriting essentials: 1-to-1
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Copywriting essentials: AIDA
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Copywriting essentials: PASOP
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Copywriting essentials: How to be specific
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Storytelling: Why stories in email?
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Storytelling: Hooks
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Storytelling: Voice
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Module 2 Quiz
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5
MODULE 3: 10x Copywriting Techniques
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How to use this module
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Copywriting techniques: The open loop
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Copywriting Techniques: The Battlefield Principle
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Copywriting techniques: The CPTS Technique
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Copywriting techniques: The Superman Principle
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Copywriting techniques: Future pacing
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Copywriting techniques: The Even If Technique
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Copywriting techniques: Loss aversion
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Copywriting techniques: Urgency
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Copywriting techniques: Scarcity
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Copywriting techniques: Ask for what you want
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Module 3 Quiz
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MODULE 4: Optimize 10x Emails
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How to use this module
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Test your opt-in bait
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Why your opens and clicks suck
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Why you don't always have to sell hard
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A/B testing
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INTERVIEW: Ry and Jo talk about common email mistakes
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INTERVIEW: Ry and Jo talk about personalization
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INTERVIEW: Ry and Jo talk about measuring your email copy's success and The 10x Goal
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Module 4 Quiz
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BONUS: How to find your message
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How to find your message: Surveying
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How to find your message: On-site polls
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How to find your message: Review mining
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How to find your message: Interviews
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Competitor content audits
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The 5 stages of awareness
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What stage of awareness is my visitor in?
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Resources
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All 10x Emails worksheets, cheatsheets, checklists and templates
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Tools to make emails perform insanely well
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Tools for more opt-ins and landing pages
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Templates
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How to use Drip to send better sequences
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Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016
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Office Hours Recordings
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Session 1: Sales Emails
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Session 2: SaaS Emails
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Session 3: Sales Emails
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Session 4: SaaS Emails
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