Course curriculum

  • 1

    Start here

    • Before we begin...
  • 2

    MODULE 1: Plan 10x Emails

    • Intro: How to use this Module

    • All businesses are email businesses

    • The 3:1 Rule

      FREE PREVIEW

    • The segmentation essentials

    • A deeper look at segmentation

    • How to plot a drip or lead nurturing campaign

    • How to structure the content of your drip campaign

    • How to plot a SaaS onboarder

    • Bag o' emails

    • Newsletters: You need a USP

    • Newsletters: What should I write about?

    • Module 1 Quiz
  • 3

    MODULE 2: Write 10x Emails

    • How to use this module

    • Copywriting essentials: From line Theory & Over-the-shoulder Tutorial (OTST)

    • Copywriting essentials: Subject lines Theory & OTST

    • Copywriting essentials: 1-to-1 Theory & OTST

    • Copywriting essentials: AIDA Theory & OTST

    • Copywriting essentials: PASOP Theory & PASO vs. AIDA OTST

    • Copywriting essentials: How to be specific, Theory & OTST

    • Storytelling: Why stories in email?

    • Storytelling: Hooks, Theory & OTST

    • Storytelling: Voice

    • Module 2 Quiz
  • 4

    MODULE 3: 10x Copywriting Techniques

    • How to use this module

    • Copywriting techniques: The open loop

    • Copywriting Techniques: The Battlefield Principle Theory & In Media Res OTST

    • Copywriting techniques: The CPTS Technique, Theory & OTST

    • Copywriting techniques: The Superman Principle

    • Copywriting techniques: Future pacing, Theory & OTST

    • Copywriting techniques: The Even If Technique, Theory & OTST

    • Copywriting techniques: Loss aversion Theory & OTST

    • Copywriting techniques: Urgency

    • Copywriting techniques: Scarcity

    • Copywriting techniques: Ask for what you want

    • Module 3 Quiz
  • 5

    MODULE 4: Optimize 10x Emails

    • How to use this module

    • Test your opt-in bait

    • Why your opens and clicks suck

    • Why you don't always have to sell hard

    • A/B testing

    • INTERVIEW: Ry and Jo talk about common email mistakes

    • INTERVIEW: Ry and Jo talk about personalization

    • INTERVIEW: Ry and Jo talk about measuring your email copy's success and The 10x Goal

    • Module 4 Quiz
  • 6

    BONUS: Recorded bootcamps and bonus training

    • Plan a SaaS onboarding campaign

    • Write a SaaS onboarding campaign

    • Plan a sales email campaign

    • Write a sales email campaign

  • 7

    BONUS: How to find your message

    • How to find your message: Surveying

    • How to find your message: On-site polls

    • How to find your message: Review mining

    • How to find your message: Interviews

    • Competitor content audits

    • The 5 stages of awareness

    • What stage of awareness is my visitor in?
  • 8

    Resources

    • All 10x Emails worksheets, cheatsheets, checklists and templates

    • Tools to make emails perform insanely well

    • Tools for more opt-ins and landing pages

    • Templates

    • How to use Drip to send better sequences

    • Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016
  • 9

    Office Hours Recordings

    • Session 1: Sales Emails

    • Session 2: SaaS Emails

    • Session 3: Sales Emails

    • Session 4: SaaS Emails

I'm ready to send boss emails now!

Sales emails, SaaS onboarders, nurturing campaigns - write them all faster and more confidently. Training based on email copywriting for the likes of Intuit, Neil Patel, Wistia & Amy Porterfield.

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