Benefits of the Course

  • Instant Access

    4 Modules featuring 20+ HD training videos, each averaging 5 minutes in length (with transcripts).

  • Tutorials

    You'll also get a dozen over-the-shoulder tutorials, worksheets, cheatsheets, and access to a private Facebook group.

  • Workshops and Materials

    More than 12 hours of workshop recordings and materials for sales and SaaS emails - and loads of email templates. Ideal for sales emails and SaaS

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After 10x Emails, you’ll write 10x better with:

In-depth and easy to follow explanations that will improve your sales emails! Learn strategies like How to plot a SaaS onboarder, when to use urgency, the right lead magnet - and how to make it sound even better, and when to use scarcity.

  • The reason your stories are BORING - and how to fix them!

  • The 3-part anticipation-building sequence (Module 2)

  • The template to GET PEOPLE TO YOUR WEBINAR (Bonus)

  • When to use URGENCY

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For a limited time while this course is in testing, we're giving access to the first chapter!

Course curriculum

  • 1

    Start here

    • How to get the most out of 10x Emails

  • 2

    MODULE 1: Plan 10x Emails

    • Intro: How to use this Module

    • All businesses are email businesses

    • The 3:1 Rule

    • The segmentation essentials

    • A deeper look at segmentation

    • How to plot a drip or lead nurturing campaign

    • How to structure the content of your drip campaign

    • How to plot a SaaS onboarder

    • Bag o' emails

    • Newsletters: You need a USP

    • Newsletters: What should I write about?

    • Module 1 Quiz

  • 3

    MODULE 2: Write 10x Emails

    • How to use this module

    • Copywriting essentials: From line

    • Copywriting essentials: Subject lines

    • Copywriting essentials: 1-to-1

    • Copywriting essentials: AIDA

    • Copywriting essentials: PASOP

    • Copywriting essentials: How to be specific

    • Storytelling: Why stories in email?

    • Storytelling: Hooks

    • Storytelling: Voice

    • Module 2 Quiz

  • 4

    MODULE 3: 10x Copywriting Techniques

    • How to use this module

    • Copywriting techniques: The open loop

    • Copywriting Techniques: The Battlefield Principle

    • Copywriting techniques: The CPTS Technique

    • Copywriting techniques: The Superman Principle

    • Copywriting techniques: Future pacing

    • Copywriting techniques: The Even If Technique

    • Copywriting techniques: Loss aversion

    • Copywriting techniques: Urgency

    • Copywriting techniques: Scarcity

    • Copywriting techniques: Ask for what you want

    • Module 3 Quiz

  • 5

    MODULE 4: Optimize 10x Emails

    • How to use this module

    • Test your opt-in bait

    • Why your opens and clicks suck

    • Why you don't always have to sell hard

    • A/B testing

    • INTERVIEW: Ry and Jo talk about common email mistakes

    • INTERVIEW: Ry and Jo talk about personalization

    • INTERVIEW: Ry and Jo talk about measuring your email copy's success and The 10x Goal

    • Module 4 Quiz

  • 6

    BONUS: How to find your message

    • How to find your message: Surveying

    • How to find your message: On-site polls

    • How to find your message: Review mining

    • How to find your message: Interviews

    • Competitor content audits

    • The 5 stages of awareness

    • What stage of awareness is my visitor in?

  • 7

    BONUS: Recorded workshops and bonus training

    • Plan a SaaS onboarding campaign (presented live Wednesday, August 3 from 9am to 12pm PDT)

    • Write a SaaS onboarding campaign (presented live Tuesday, August 9 from 9am to 12pm PDT)

    • Plan a sales email campaign (presented live Thursday, August 11 from 9am to 12pm PDT)

    • Write a sales email campaign (presented live Monday, August 15 from 9am to 12pm PDT)

  • 8


    • All 10x Emails worksheets, cheatsheets, checklists and templates

    • Tools to make emails perform insanely well

    • Tools for more opt-ins and landing pages

    • Templates

    • How to use Drip to send better sequences

    • Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016

  • 9

    Office Hours Recordings

    • Session 1: Sales Emails

    • Session 2: SaaS Emails

    • Session 3: Sales Emails

    • Session 4: SaaS Emails