Course curriculum
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1
Start here
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Before we begin...
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MODULE 1: Plan 10x Emails (~3.5 hrs viewing time)
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Intro: How to use this Module
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All businesses are email businesses
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The 3:1 Rule
FREE PREVIEW -
The segmentation essentials
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A deeper look at segmentation
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How to plot a drip or lead nurturing campaign
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How to structure the content of your drip campaign + Over-the-shoulder tutorial (OTST): Using PASOP
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How to plot a SaaS onboarder
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Bag o' emails
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Newsletters: You need a USP
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Newsletters: What should I write about? & OTST: Using Buzzsumo to find topics
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Module 1 Quiz
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3
MODULE 2: Write 10x Emails (~2 hours viewing time)
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How to use this module
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Copywriting essentials: From line Theory & Over-the-shoulder Tutorial (OTST)
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Copywriting essentials: Subject lines Theory & OTST
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Copywriting essentials: 1-to-1 Theory & OTST
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Copywriting essentials: AIDA Theory & OTST
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Copywriting essentials: PASOP Theory & PASO vs. AIDA OTST
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Copywriting essentials: How to be specific, Theory & OTST
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Storytelling: Why stories in email?
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Storytelling: Hooks, Theory & OTST
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Storytelling: Voice
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Module 2 Quiz
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4
MODULE 3: 10x Copywriting Techniques
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How to use this module
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Copywriting techniques: The open loop
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Copywriting Techniques: The Battlefield Principle Theory & In Media Res OTST
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Copywriting techniques: The CPTS Technique, Theory & OTST
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Copywriting techniques: The Superman Principle
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Copywriting techniques: Future pacing, Theory & OTST
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Copywriting techniques: The Even If Technique, Theory & OTST
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Copywriting techniques: Loss aversion Theory & OTST
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Copywriting techniques: Urgency
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Copywriting techniques: Scarcity
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Copywriting techniques: Ask for what you want
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Module 3 Quiz
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MODULE 4: Optimize 10x Emails
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How to use this module
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Test your opt-in bait
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Why your opens and clicks suck
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Why you don't always have to sell hard
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A/B testing
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INTERVIEW: Ry and Jo talk about common email mistakes
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INTERVIEW: Ry and Jo talk about personalization
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INTERVIEW: Ry and Jo talk about measuring your email copy's success and The 10x Goal
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Module 4 Quiz
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BONUS: Recorded bootcamps and bonus training
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Plan a SaaS onboarding campaign
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Write a SaaS onboarding campaign
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Plan a sales email campaign
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Write a sales email campaign
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BONUS: How to find your message (~31 mins viewing time)
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How to find your message: Surveying
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How to find your message: On-site polls
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How to find your message: Review mining
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How to find your message: Interviews
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Competitor content audits
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The 5 stages of awareness
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What stage of awareness is my visitor in?
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Course Resources
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All 10x Emails worksheets, cheatsheets, checklists and templates
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Tools to make emails perform insanely well
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Tools for more opt-ins and landing pages
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Templates
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How to use Drip to send better sequences (9 mins)
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Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016 (~ 33 mins; audio only)
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Office Hours Recordings (~ 4 hrs of viewing time)
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Session 1: Sales Emails
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Session 2: SaaS Emails
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Session 3: Sales Emails
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Session 4: SaaS Emails
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Before you go...
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What they're saying about 10x Emails
The only email copywriting course you'll ever need
Kerry de Santiago
I was looking to upgrade my email copywriting knowledge as a freelance copywriter and as so many people rave about Copyhackers courses I jumped in. Nothing a...
Read MoreI was looking to upgrade my email copywriting knowledge as a freelance copywriter and as so many people rave about Copyhackers courses I jumped in. Nothing about this course disappoints! There is so much value with a nice balance of short and snappy lessons alongside some really meaty ones. If you're considering this course do it - it'll save you money in the long run because you won't need any other course on email copywriting ever again.
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