Course curriculum

  • 1

    Welcome and Start Here!

    • Welcome and Start Here!

    • Your Workbook

  • 2

    Module One: Facebook and Instagram Ads 101

    • Facebook and Instagram Ads 101

    • Cheat Sheet: Stages of Awareness

    • How to Map a Lead Generation Funnel

    • How to Map a Webinar Funnel

    • How to Map a Challenge or Video Series Funnel

    • How to Map an Ecommerce Funnel

    • How to Map a Funnel from Scratch

    • Module One Quiz

  • 3

    Module Two: Anatomy of Facebook and Instagram Ads

    • Anatomy of Facebook and Instagram ads

    • An Over the Shoulder Walk-Through of Ad Types

    • Resource: Facebook Ad Unit Guide

    • Module Two Quiz

  • 4

    Module Three: Gathering your Messages

    • Gathering your Messages

    • Ninja Technique: Facebook Group Message Mining

    • Ninja Technique: How to Mine Amazon Reviews

    • Ninja Technique: How to Mine Twitter for Messages

    • Ninja Technique: Facebook Ad Competitor Research

    • Cheat Sheet: Voice of Customer Research Questions

    • Module Three Quiz

  • 5

    Module Four: Mapping your Messages

    • Mapping your Messages

    • Module Four Quiz

  • 6

    Module Five: Writing High-Converting Messages

    • Writing High-Converting Ad Copy

    • Value Proposition Rehab

    • Long Copy vs Short Copy

    • When You're Ready to Write - Do This First

    • Step One- Reference your Funnel Map and Pick a Place to Start

    • Step Two- Write Down your Value Prop Variations

    • Step Three - Write your Headline Variations

    • Step Four - Write your Body Copy

    • Cheat Sheet & Resources

    • Module Five Quiz

  • 7

    Module Six: Images and Videos

    • Images and Videos

    • Resources: Creative Hub Gallery and Ad Formats, Facebook Text Checker

    • Cheat Sheet: Do's and Dont's

    • Anatomy of a One-Minute Video

    • Livestream Script: Educational/ Value-Add Content

    • Livestream Script: Relationship-Building

    • Livestream Script: Case Study

    • Livestream Script: Sales

    • Resource: Copyright Free Images from Pexels & Unsplash

    • Module Six Quiz

    • All Module Downloads

  • 8

    Module Seven: Landing Pages that Convert

    • Landing Pages that Convert

    • Cheat Sheet: Anatomy of a High-Converting Landing Page

    • Module Seven Quiz

  • 9

    Module Eight: Testing and How to Know if your Ads are "Working"

    • Testing and How to Know if your Ads are "Working"

    • How to Troubleshoot a Campaign

    • Cheat Sheet: Rule of Thumb for Effective Testing

    • Cheat Sheet: Key Metrics and what they Mean

    • Module Eight Quiz

  • 10

    Module Nine: Red Flags

    • How to Spot and Avoid Red Flag Situations

    • Cheat Sheet: Red Flags to Avoid

    • Module Nine Quiz

  • 11

    Bonus: Facebook Ad Compliance

    • How to Write Facebook Ad Compliant Copy in Difficult Verticals

    • Resource: Facebook Ad Policies

  • 12

    Quick-Start Videos

    • Step One- Reference your Funnel Map and Pick a Place to Start

    • Step Two- Write Down your Value Prop Variations

    • Step Three- Write your Headline Variations

    • Step Four - Write your Body Copy