Because you should be the smartest person in the room when it comes to crafting profitable social media campaign copy.
Course curriculum
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1
Welcome and Start Here!
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Welcome and Start Here!
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2
Module One: Facebook and Instagram Ads 101
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Facebook and Instagram Ads 101
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Cheat Sheet: Stages of Awareness
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How to Map a Lead Generation Funnel
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How to Map a Webinar Funnel
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How to Map a Challenge or Video Series Funnel
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How to Map an Ecommerce Funnel
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How to Map a Funnel from Scratch
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Module One Quiz
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3
Module Two: Anatomy of Facebook and Instagram Ads
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Anatomy of Facebook and Instagram ads
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An Over the Shoulder Walk-Through of Ad Types
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Resource: Facebook Ad Unit Guide
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Module Two Quiz
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4
Module Three: Gathering your Messages
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Gathering your Messages
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Ninja Technique: Facebook Group Message Mining
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Ninja Technique: How to Mine Amazon Reviews
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Ninja Technique: How to Mine Twitter for Messages
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Ninja Technique: Facebook Ad Competitor Research
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Cheat Sheet: Voice of Customer Research Questions
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Module Three Quiz
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5
Module Four: Mapping your Messages
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Mapping your Messages
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Module Four Quiz
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6
Module Five: Writing High-Converting Messages
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Writing High-Converting Ad Copy
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Value Proposition Rehab
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Long Copy vs Short Copy
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When You're Ready to Write - Do This First
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Step One- Reference your Funnel Map and Pick a Place to Start
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Step Two- Write Down your Value Prop Variations
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Step Three - Write your Headline Variations
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Step Four - Write your Body Copy
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Cheat Sheet & Resources
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Module Five Quiz
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7
Module Six: Images and Videos
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Images and Videos
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Resources: Creative Hub Gallery and Ad Formats, Facebook Text Checker
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Cheat Sheet: Do's and Dont's
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Anatomy of a One-Minute Video
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Livestream Script: Educational/ Value-Add Content
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Livestream Script: Relationship-Building
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Livestream Script: Case Study
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Livestream Script: Sales
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Resource: Copyright Free Images from Pexels & Unsplash
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Module Six Quiz
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All Module Downloads
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8
Module Seven: Landing Pages that Convert
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Landing Pages that Convert
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Cheat Sheet: Anatomy of a High-Converting Landing Page
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Module Seven Quiz
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9
Module Eight: Testing and How to Know if your Ads are "Working"
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Testing and How to Know if your Ads are "Working"
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How to Troubleshoot a Campaign
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Cheat Sheet: Rule of Thumb for Effective Testing
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Cheat Sheet: Key Metrics and what they Mean
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Module Eight Quiz
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10
Module Nine: Red Flags
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How to Spot and Avoid Red Flag Situations
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Cheat Sheet: Red Flags to Avoid
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Module Nine Quiz
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11
Bonus: Facebook Ad Compliance
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How to Write Facebook Ad Compliant Copy in Difficult Verticals
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Resource: Facebook Ad Policies
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12
Quick-Start Videos
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Step One- Reference your Funnel Map and Pick a Place to Start
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Step Two- Write Down your Value Prop Variations
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Step Three- Write your Headline Variations
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Step Four - Write your Body Copy
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