Course curriculum

  • 1

    10x Feedback

    • About all 10x Feedback Sessions

  • 2

    April 2020 Replays

    • April 2 - Kickoff & Q&A

    • April 2 - Landing Page & Web Copy (The Rule of One and Offer Optimization)

    • April 9 - Web, Email & Sales Page Copy (CTAs, Headlines and Sweeps)

    • April 16 - Web, Sales Page & Landing Page Copy (CTAS, CTVs and Headlines!)

    • April 23 - Email & Sales Page Copy (VOC, Headlines and One Reader)

    • April 30 - Web, Email & Sales Page Copy (Language, Homepages and Headlines)

    • End of April Teardowns (Jackie, Lanae, Marian, Melodie & Patricia)

  • 3

    May 2020 Replays

    • May 7 - Ad, Email & Web Copy (VOC, Data Research and Hooks)

    • May 14 - Sales Pages, Web & Ad Copy Teardowns (Hooks and Offer Optimization)

    • Rapid Fire Teardowns - Ad, Email & Web Copy, Sales Pages

    • May 21 - Sales Pages & Landing Pages (CTAs, User Experience and Formulas)

    • May 28 - Emails, Landing Pages & Web Copy (Headlines, The Big Idea and Subject Lines)

  • 4

    June 2020 Replays

    • June 4 - Landing Page, Web Copy & Rapid Fire Reviews (Formatting and VOC)

    • June 11 - Landing Page & Web Copy (VOC, Formatting and Thank You Pages)

    • June 18 - Q & A Session

    • June 25 - Web Copy, Q & A

  • 5

    July 2020 Replays

    • July 2 - Web Copy, Product Copy & Evergreen Landing Page (Hero Sections, Customer Journey and Pricing)

    • July 9 - Web Copy & Landing Pages (VOC, Button Copy and Pressure Points)

    • July 16 - Sales Page & Landing Page (Placeholder Copy, Headlines and CTAs)

    • July 23 - Spit draft/SFD & Web Copy

    • July 30 - Emails & Web Copy

  • 6

    August 2020 Replays

    • August 6 - 5 Emails

    • August 13 - Email Copy

    • August 20 - Sales Page & Landing Page Copy

    • August 27 - Spit Draft & Ad Copy

  • 7

    September 2020 Replays

    • September 3 - Landing Page, Sales Pages, Spit Draft & Funnel Evaluation

    • September 10 - Web Copy & Sales Page Copy

    • September 17 - Sales Page & Landing Page

    • September 24 - Landing Pages & Sales Page Copy