Copyhackers School

Before we begin...

How to use Module 1

The conversion copywriting approach and process

Before you write - Think like a successful copywriter

Barriers to Conversion - Fight back with copy

Conversion Copy - Move the prospect to act

Stages of Awareness - Understand prospect mindsets

Rule of One- Overview - Engineer consistently great copy

One Big Idea - Find your most powerful benefit

One Promise - Amplify your guarantee

One Offer - Match your offer to your reader

The AI Spectrum - Identify awareness and influence intent

Where Does it Hurt? Identify and kill prospect pain

End-of-module 1 exam

The Rule of One resources

How to use Module 2

Where Do I Start? - Ask the right questions

Surveys - What to say (and how to say it) to find deeper reasons

On-site Polls - Learn what works and what doesn't on your page

Review Mining - Listen to what your prospects are saying

UserTesting.com - Optimize pages by watching people use them

Interviews - Explore deep motivators with first hand emotion

End-of-module 2 exam

BONUS:Letter-writing exercise, part 1

BONUS: Letter-writing exercise, part 2

How to use Module 3

Spit Drafts - Start with your 'what' messages

What vs How - Separate strategy from execution

Over-The-Shoulder Tutorial: AIDA Framework - Attention, Interest, Desire, Action

Over-The-Shoulder Tutorial: PAS Framework - Problem, Agitation, Solution

10/90 - Divide your page to connect and convince

Over-The-Shoulder Tutorial: Top 10% - Match your prospects expectations

The Low-Hanging Hook - Awareness and the top of your page

Bottom 90% - Exceed your prospects expectations

Hero Section - Lead with what's right, not what's fashionable

Decision Management - Limit options to boost confidence

Attention Management - Get visitors to focus on your goal

End-of-module 3 exam

How to use Module 4

Two Simple Steps - Brief yourself, and do quick tests

Over-The-Shoulder Tutorial: What's In It for Me? - Turn features into tangible benefits

Mind-Reader Shortcuts - A grab-bag of ways to join the convo and keep it alive

"So What?" and "Prove It" - Because people don't believe you

Personality, Voice, and Tone - Connect with your targets

Over-The-Shoulder Tutorials: Headlines and Buttons - Make them work together

Over-The-Shoulder Tutorial: Crossheads - Introduce the why of a section, not the what

Bullet Lists and Mega Lists - Use lists to inspire visitors

Beyond Bullets - How to create fascinations that keep your One Reader reading

Pricing Tables - Increase conversions with comparison

The Close - Lower the risk of taking your One Offer

Videos - Use the right thumbnails to boost plays

Over-The-Shoulder Tutorial: Intros & Conclusions - Cut out the fluff and get to the point

Clarity - Edit to make targets pay attention, not think harder

Over-The-Shoulder Tutorials: Specificity - Use real numbers to persuade targets

Stickiness - Play with language intentionally

Social Proof - Who's the right person to deliver the message?

Over-The-Shoulder Tutorials: Copywriting Trick - The 7 Deadly Sins

Over-The-Shoulder Tutorial: Copywriting Trick - "Blank for your blank"

Quick Consumption - Really simple, really effective ways to make your copy read better

End-of-module 4 exam

Before you go...

All the worksheets, cheatsheets and templates

Tools and tech to write 10x landing pages

BONUS: All 7 ebooks in the Copyhackers library