What they're saying about 10x Landing Pages

5 star rating

The most comprehensive training you can imagine

Cain Smith

This is a foundational course for conversion copywriters and digital marketers and the depth of the advice is jaw-dropping. Over-the-shoulder tutorials, det...

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This is a foundational course for conversion copywriters and digital marketers and the depth of the advice is jaw-dropping. Over-the-shoulder tutorials, detailed tips on planning and laying out the page, and the writing & editing training is gold.

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5 star rating

FINALLY some juicy dives into copywriting landing pages...

Sarah Foulc

Already feels like being ahead of most copywriters who keep guessing!

Already feels like being ahead of most copywriters who keep guessing!

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5 star rating

Makes me feel like I can take on the world

Marcus Ford

It's like the old Copyhackers eBooks sprang to life and digivolved into their mega forms.

It's like the old Copyhackers eBooks sprang to life and digivolved into their mega forms.

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5 star rating

Most thorough training I've seen

Kammy Thurman

I've been a copywriter for 21 years now, and this is by far, the most thorough, logical training I've found on landing pages -- and I've done a LOT of course...

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I've been a copywriter for 21 years now, and this is by far, the most thorough, logical training I've found on landing pages -- and I've done a LOT of courses over the years!

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5 star rating

10X the Value & Future Proof

JJ Hiller

This course needs no introduction. I'm already restructuring my thoughts and planning to redo my own website and lead with the (right) copy. Copyhackers make...

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This course needs no introduction. I'm already restructuring my thoughts and planning to redo my own website and lead with the (right) copy. Copyhackers makes learning fun and (almost) rewarding just by thought. And the sequence of 10x Landing Pages 2.0 gives me the confidence and self-worth I need to break through the marketplace noise.

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5 star rating

Fabulous

Mohammad Wasim

It not only covered landing pages but also key components of copywriting in general.

It not only covered landing pages but also key components of copywriting in general.

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5 star rating

Actionable concepts I'll bring into everything I write!

Dayton O'Donnell

I've signed up for the entire Copy School experience, and I've been slowly working through a lot of the other courses. 10x Landing Pages definitely feels lik...

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I've signed up for the entire Copy School experience, and I've been slowly working through a lot of the other courses. 10x Landing Pages definitely feels like the best place to start because it has some fundamental concepts to conversion copywriting that I know I'll bring into anything I write. Love this course and everything Copyhackers does :)

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5 star rating

Best course ever!!!

Roxana Cabrera

I'm a beginner copywriter but after taking this course I'm very confident that I can write any landing page. Thank you for creating this amazing course.

I'm a beginner copywriter but after taking this course I'm very confident that I can write any landing page. Thank you for creating this amazing course.

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5 star rating

LOVE!

Deborah Boboye

This alone has inspired me and given me so much direction. Do not skip these foundational steps!

This alone has inspired me and given me so much direction. Do not skip these foundational steps!

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5 star rating

Amazing Value

Daniel Rasch

Lots of amazing detailed content for inspiring copywriters

Lots of amazing detailed content for inspiring copywriters

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Course curriculum

    1. How to use Module 1

    2. The conversion copywriting approach and process

    3. Before you write - Think like a successful copywriter

    4. Barriers to Conversion - Fight back with copy

    5. Conversion Copy - Move the prospect to act

    6. Stages of Awareness - Understand prospect mindsets

    7. Rule of One- Overview - Engineer consistently great copy

    8. One Reader - Write for your ideal prospect

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    9. One Big Idea - Find your most powerful benefit

    10. One Promise - Amplify your guarantee

    11. One Offer - Match your offer to your reader

    12. The AI Spectrum - Identify awareness and influence intent

    13. Where Does it Hurt? Identify and kill prospect pain

    14. End-of-module 1 exam

    15. The Rule of One resources

    1. How to use Module 2

    2. Where Do I Start? - Ask the right questions

    3. Surveys - What to say (and how to say it) to find deeper reasons

    4. On-site Polls - Learn what works and what doesn't on your page

    5. Review Mining - Listen to what your prospects are saying

    6. UserTesting.com - Optimize pages by watching people use them

    7. Interviews - Explore deep motivators with first hand emotion

    8. End-of-module 2 exam

    9. BONUS:Letter-writing exercise, part 1

    10. BONUS: Letter-writing exercise, part 2

    1. How to use Module 3

    2. Spit Drafts - Start with your 'what' messages

    3. What vs How - Separate strategy from execution

    4. Over-The-Shoulder Tutorial: AIDA Framework - Attention, Interest, Desire, Action

    5. Over-The-Shoulder Tutorial: PAS Framework - Problem, Agitation, Solution

    6. 10/90 - Divide your page to connect and convince

    7. Over-The-Shoulder Tutorial: Top 10% - Match your prospects expectations

    8. The Low-Hanging Hook - Awareness and the top of your page

    9. Bottom 90% - Exceed your prospects expectations

    10. Hero Section - Lead with what's right, not what's fashionable

    11. Decision Management - Limit options to boost confidence

    12. Attention Management - Get visitors to focus on your goal

    13. End-of-module 3 exam

    1. How to use Module 4

    2. Two Simple Steps - Brief yourself, and do quick tests

    3. Over-The-Shoulder Tutorial: What's In It for Me? - Turn features into tangible benefits

    4. Mind-Reader Shortcuts - A grab-bag of ways to join the convo and keep it alive

    5. "So What?" and "Prove It" - Because people don't believe you

    6. Personality, Voice, and Tone - Connect with your targets

    7. Over-The-Shoulder Tutorials: Headlines and Buttons - Make them work together

    8. Over-The-Shoulder Tutorial: Crossheads - Introduce the why of a section, not the what

    9. Bullet Lists and Mega Lists - Use lists to inspire visitors

    10. Beyond Bullets - How to create fascinations that keep your One Reader reading

    11. Pricing Tables - Increase conversions with comparison

    12. The Close - Lower the risk of taking your One Offer

    13. Videos - Use the right thumbnails to boost plays

    14. Over-The-Shoulder Tutorial: Intros & Conclusions - Cut out the fluff and get to the point

    15. Clarity - Edit to make targets pay attention, not think harder

    16. Over-The-Shoulder Tutorials: Specificity - Use real numbers to persuade targets

    17. Stickiness - Play with language intentionally

    18. Social Proof - Who's the right person to deliver the message?

    19. Over-The-Shoulder Tutorials: Copywriting Trick - The 7 Deadly Sins

    20. Over-The-Shoulder Tutorial: Copywriting Trick - "Blank for your blank"

    21. Quick Consumption - Really simple, really effective ways to make your copy read better

    22. End-of-module 4 exam

    23. Before you go...

    1. All the worksheets, cheatsheets and templates

    2. Tools and tech to write 10x landing pages

    3. BONUS: All 7 ebooks in the Copyhackers library

About this course

  • $497.00
  • 70 lessons
  • 10.5 hours of video content