What you'll get:
This intensive program is focused exclusively on launch copy. It's based on Ry's extensive experience writing 100s of launch emails that regularly deliver six- and seven-figure results.
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7 modules with video and over the shoulder training
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19+ proven templates and worksheets
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2 pre-recorded Office Hours sessions with Ry
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Zero-to-hero launch copywriting skills
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Certification when you earn >85%
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Instant, lifetime access
Social proof: testimonials

AMY PORTERFIELD
Course curriculum
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1
START HERE
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Welcome to 10x Launches
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What's Inside
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How to Get the Most ROI
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2
Module 1: The 'Coaching The Conversion' Method
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Module Overview
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Introduction to the Coaching The Conversion Method
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Coaching The Conversion Process Map
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The 4 Foundations of Coaching The Conversion
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The Art of Sequencing
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5 Core Subsequences of Every Launch
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Direct Response 2.0
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The 5Cs of a Successful Conversion Coach
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Module 1 Quiz
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3
Module 2: The 3D, Ever-Evolving Avatar
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Welcome
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7 Milestones of the Buyer’s Journey
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The 3D Avatar
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47 Golden Questions Walkthrough
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Anatomy of a Buyer
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Module 2 - Quiz
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OCT. 2018 BONUS - 67 Golden Questions (from 10x Sales Pages Track 2)
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All workbooks
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4
Module 3: Segmentation and Confirmation
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Welcome
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Segmentation and Confirmation
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Workbook Walkthrough
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TEMPLATE 1: The Exclusively Empowered Callout
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TEMPLATE 2: The Bieber
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TEMPLATE 3: The Way Too Early Ultimatum
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TEMPLATE 4: The WTSAY Confirmation
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TEMPLATE 5: The WTSAY Confirmation Version B
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Module 3 - Quiz
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Workbook & themeplate
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5
Module 4: Pre Launch
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Pre Launch - Main Lesson
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Workbook Walkthrough
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TEMPLATE 6: Slaughterhouse V
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TEMPLATE 7: Slaughterhouse IV
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Module 4 - Quiz
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Workbook & themeplate
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6
Module 5: Launch
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Launch - Main Lesson
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Workbook Walkthrough
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TEMPLATE 8: The Calm Before
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TEMPLATE 9: The Anti-Launch Launch
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TEMPLATE 10: The Aladdin
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Module 5 - Quiz
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Workbook & themeplate
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7
Module 6: Sales
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Sales - Main Lesson
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Workbook Walkthrough
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TEMPLATE 11: The Upgraded FAQ
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TEMPLATE 12: The Curious Case
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TEMPLATE 13: The Point of No Return
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TEMPLATE 14: The Blind Eye
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Module 6 - Quiz
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Workbook & themeplate
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8
Module 7: Closing
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Closing - Main Lesson
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Workbook Walkthrough
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TEMPLATE 15: The Perfect For You If
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TEMPLATE 16: The 7-Digit Doubt Destroyer
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TEMPLATE 17: The Psycho Cybernetic
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TEMPLATE 18: The Danny Tanner
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TEMPLATE 19: The Co-Creative Close
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Module 7 - Quiz
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Workbook & themeplate
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9
Office Hours Recordings
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Session 1 - Bonus Themeplate: "The Piglet"
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Session 2 - Bonus Themeplate: The "Captain Obvious" Close
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10
BONUSES
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Bonus 1 - Launch Method Reviews + The Minimum Viable Funnel
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Bonus 2 - Contextology & "The One Off Wonder"
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Bonus 3 - The 3-Part Webinar "Show Up" Sequence
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11
BONUS: EXPERT INTERVIEWS
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The Role of Storytelling in the Conversion Process w/ George Huang
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The Future of Funnels & How to be Fiercely Authentic w/ Scott Oldford
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Advanced Story Alchemy w/ Kylie Slavik
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How to Create, Launch, and Deliver a 5 Figure Productized Copywriting Service w/ Prerna Malik
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