What you'll get:

This intensive program is focused exclusively on launch copy. It's based on Ry's extensive experience writing 100s of launch emails that regularly deliver six- and seven-figure results.

  • 7 modules with video and over the shoulder training

  • 19+ proven templates and worksheets

  • 2 pre-recorded Office Hours sessions with Ry

  • Zero-to-hero launch copywriting skills

  • Certification when you earn >85%

  • Instant, lifetime access

Social proof: testimonials

AMY PORTERFIELD

Online Marketing Strategist & Trainer

"Ry has a special ability of knowing how to craft email messages that are relatable, believable and provoke the emotions that move people to action. If you get the opportunity to learn from Ry, DO IT. His work inside my business has resulted in thousands of new subscribers, higher webinar show up rates, and a dramatic increase in overall sales."

Course curriculum

  • 1

    START HERE

    • Welcome to 10x Launches

    • What's Inside

    • How to Get the Most ROI

  • 2

    Module 1: The 'Coaching The Conversion' Method

    • Module Overview

    • Introduction to the Coaching The Conversion Method

    • Coaching The Conversion Process Map

    • The 4 Foundations of Coaching The Conversion

    • The Art of Sequencing

    • 5 Core Subsequences of Every Launch

    • Direct Response 2.0

    • The 5Cs of a Successful Conversion Coach

    • Module 1 Quiz

  • 3

    Module 2: The 3D, Ever-Evolving Avatar

    • Welcome

    • 7 Milestones of the Buyer’s Journey

    • The 3D Avatar

    • 47 Golden Questions Walkthrough

    • Anatomy of a Buyer

    • Module 2 - Quiz

    • OCT. 2018 BONUS - 67 Golden Questions (from 10x Sales Pages Track 2)

    • All workbooks

  • 4

    Module 3: Segmentation and Confirmation

    • Welcome

    • Segmentation and Confirmation

    • Workbook Walkthrough

    • TEMPLATE 1: The Exclusively Empowered Callout

    • TEMPLATE 2: The Bieber

    • TEMPLATE 3: The Way Too Early Ultimatum

    • TEMPLATE 4: The WTSAY Confirmation

    • TEMPLATE 5: The WTSAY Confirmation Version B

    • Module 3 - Quiz

    • Workbook & themeplate

  • 5

    Module 4: Pre Launch

    • Pre Launch - Main Lesson

    • Workbook Walkthrough

    • TEMPLATE 6: Slaughterhouse V

    • TEMPLATE 7: Slaughterhouse IV

    • Module 4 - Quiz

    • Workbook & themeplate

  • 6

    Module 5: Launch

    • Launch - Main Lesson

    • Workbook Walkthrough

    • TEMPLATE 8: The Calm Before

    • TEMPLATE 9: The Anti-Launch Launch

    • TEMPLATE 10: The Aladdin

    • Module 5 - Quiz

    • Workbook & themeplate

  • 7

    Module 6: Sales

    • Sales - Main Lesson

    • Workbook Walkthrough

    • TEMPLATE 11: The Upgraded FAQ

    • TEMPLATE 12: The Curious Case

    • TEMPLATE 13: The Point of No Return

    • TEMPLATE 14: The Blind Eye

    • Module 6 - Quiz

    • Workbook & themeplate

  • 8

    Module 7: Closing

    • Closing - Main Lesson

    • Workbook Walkthrough

    • TEMPLATE 15: The Perfect For You If

    • TEMPLATE 16: The 7-Digit Doubt Destroyer

    • TEMPLATE 17: The Psycho Cybernetic

    • TEMPLATE 18: The Danny Tanner

    • TEMPLATE 19: The Co-Creative Close

    • Module 7 - Quiz

    • Workbook & themeplate

  • 9

    Office Hours Recordings

    • Session 1 - Bonus Themeplate: "The Piglet"

    • Session 2 - Bonus Themeplate: The "Captain Obvious" Close

  • 10

    BONUSES

    • Bonus 1 - Launch Method Reviews + The Minimum Viable Funnel

    • Bonus 2 - Contextology & "The One Off Wonder"

    • Bonus 3 - The 3-Part Webinar "Show Up" Sequence

  • 11

    BONUS: EXPERT INTERVIEWS

    • The Role of Storytelling in the Conversion Process w/ George Huang

    • The Future of Funnels & How to be Fiercely Authentic w/ Scott Oldford

    • Advanced Story Alchemy w/ Kylie Slavik

    • How to Create, Launch, and Deliver a 5 Figure Productized Copywriting Service w/ Prerna Malik