Course curriculum

  • 1

    Module 1

    • What You'll Need to Research Your Pricing Page (Programs and Courses)

    • The My Solution Design Tab is Always Open

    • Not Sure About Price? Start With a Competitor Pricing Page Audit

    • The Quick and Easy Pricing Page Audit for Programs and Courses

    • Find Your Value Prop for Your Pricing Page

    • Thank-You Page Surveys, Including Setting Them Up

    • Using New Customer Thank-You Page Responses in Your Ultimate Message Map

    • What Are People Switching From?

    • How to Run a Jobs to Be Done Interview

    • How to Find The Switch in Jobs To Be Done Interviews

    • Moving Into the Planning Stage

  • 2

    Module 2

    • What You'll Need to Plan Your Pricing Page

    • Let's Start With a Walkthrough of the Solution Design for Your Pricing Page (Programs and Courses)

    • Identify the Job Your Prospect is Hiring Your Product To Do (Programs and Courses)

    • The Rule of One: Your One Reader

    • The Rule of One: Your One Offer (Pricing Pages)

    • The Rule of One: Your One Value Proposition

    • PCPO for Pricing Pages (Programs and Courses)

    • Where We At?!

    • Pricing Pages are Conversion Pages - We'll Use This Framework

    • Planning to Persuade

    • Aggregate vs Periodic - for Benefits vs Pricing

    • Try Three Tiers

    • Price Anchoring

    • Scratch-Draft Your Pricing Tiers (Programs and Courses)

    • How to Document a New Product Inside Your Ultimate Message Map

    • Finish Your Framework (Programs and Courses)

    • Finalize Your Solution Design (Programs and Courses)

  • 3

    Module 3

    • What You'll Need to Write Your Pricing Page

    • Start With Your Value Prop Headline (Programs and Courses)

    • Write Your Pricing Page Subhead (Programs and Courses)

    • Write Your Pricing Page Eyebrow Copy (Programs and Courses)

    • Name Your Pricing Tiers (Programs and Courses)

    • Write the One-Liner Description for Each Tier (Programs and Courses)

    • Craft the Bullets for Each Pricing Tier (Programs and Courses)

    • Add the Price to Your Pricing Table (Programs and Courses)

    • Use a Call to Value Strategically on Your Pricing Page (Programs and Courses)

    • Add a Click Trigger to the Tier You Want to Sell (Programs and Courses)

    • Add Social Proof

    • Add FAQs to Your Pricing Page

    • Write Your FAQs Crosshead

    • The Final Version of Your Pricing Page - What You Should Now Have in Place (Programs and Courses)

  • 4

    Module 4

    • What You'll Need to Edit Your Pricing Page

    • Edit in Fresh VOC

    • Further Enhance Your Primary Tier

    • Rewrite Your CTVs (Programs and Courses)

    • Clarify the Value in Your Pricing Page Headline (Programs and Courses)

    • Edit in Positive Anxiety-Reducing Emotion (Programs and Courses)

    • Shorten Your Social Proof

    • The Depletion of Assets Sweep (Programs and Courses)

    • The Seven Sweeps (Pricing Pages)

    • The Seven Sweeps Crash Course

    • Validate Your Copy

    • Running Validation Tests

    • Solve for Mobile on Your Pricing Page (Programs and Courses)

    • You Now Have a Ready-To-Test Pricing Page

  • 5

    Module 5

    • What You Need to Optimize Your Pricing Page / Section

    • Reducing Bounce

    • Use This Simple Audit to Pinpoint Messaging Opportunities

    • Remove Competing Links

    • Actually Commit to Deoptimizing All Tiers But One

    • Make it Easier to Compare - Contrast Line Items

    • Does Your Price Look Too Big?

    • Get People to the Pricing Table Faster

    • Compare Your Price to the Price of Everything They'll Eliminate

    • Revisit the Copy That Brought People to This Point

    • PCPO: The 4 Elements of High-Performing Sales Copy

    • Replace your FAQs With a Totally Different Section (Programs and Courses)

    • Further Optimize Your Offer

    • The Irresistible Buyer Offer 3.0, Explained

    • OTS: The Irresistible Buyer Offer 3.0 Worksheet

    • Now Test Your Optimized Pricing Page