Course curriculum
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What You'll Need to Research Your Pricing Page (SaaS and Apps)
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The My Solution Design Tab is Always Open
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Not Sure About Price? Start With a Competitor Pricing Page Audit
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The Quick and Easy Pricing Page Audit for SaaS and Apps
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Find Your Value Prop for Your Pricing Page
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Thank-You Page Surveys, Including Setting Them Up
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Using New Customer Thank-You Page Responses in Your Ultimate Message Map
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What Are People Switching From?
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How to Run a Jobs to Be Done Interview
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How to Find The Switch in Jobs To Be Done Interviews
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Moving Into the Planning Stage
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What You'll Need to Plan Your Pricing Page
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Let's Start With a Walkthrough of the Solution Design for Your Pricing Page (SaaS and Apps)
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Identify the Job Your Prospect is Hiring Your Product To Do (SaaS and Apps)
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The Rule of One: Your One Reader
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The Rule of One: Your One Offer (Pricing Pages)
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The Rule of One: Your One Value Proposition
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PCPO for Pricing Pages (SaaS and Apps)
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Where We At?!
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Pricing Pages are Conversion Pages - We'll Use This Framework
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Planning to Persuade
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Aggregate vs Periodic - for Benefits vs Pricing
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Try Three Tiers
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Price Anchoring
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Scratch-draft Your Pricing Tiers (SaaS and Apps)
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How to Document a New Product Inside Your Ultimate Message Map
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Finish Your Framework (SaaS and Apps)
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Finalize Your Solution Design (SaaS and Apps)
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What You'll Need to Write Your Pricing Page
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Start With Your Value Prop Headline (SaaS and Apps)
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Write Your Pricing Page Subhead (SaaS and Apps)
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Write Your Pricing Page Eyebrow Copy (SaaS and Apps)
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Name Your Pricing Tiers (SaaS and Apps)
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Write the One-Liner Description for Each Tier (SaaS)
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Craft the Bullets for Each Pricing Tier (SaaS and Apps)
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Add the Price to Your Pricing Table (SaaS and Apps)
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Use a Call to Value Strategically to Your Pricing Page (SaaS and Apps)
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Add a Click Trigger to the Tier You Want to Sell (SaaS and Apps)
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Add Social Proof
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Add FAQs to Your Pricing Page
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Write Your FAQs Crosshead
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The Final Version of Your Pricing Page - What You Should Now Have in Place (SaaS and Apps)
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What You'll Need to Edit Your Pricing Page
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Edit in Fresh VOC
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Further Enhance Your Primary Tier
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Rewrite Your CTVs (SaaS and Apps)
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Clarify the Value in Your Pricing Page Headline (SaaS and Apps)
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Edit in Positive Anxiety-Reducing Emotion on Your Pricing Page (SaaS and Apps)
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Shorten Your Social Proof
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The Depletion of Assets Sweep (SaaS and Apps)
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The Seven Sweeps (Pricing Pages)
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The Seven Sweeps Crash Course
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Validate Your Copy
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Running Validation Tests
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Solve for Mobile on Your Pricing Page (SaaS and Apps)
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You Now Have a Ready-To-Test Pricing Page
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What You Need to Optimize Your Pricing Page / Section
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Reducing Bounce
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Use This Simple Audit to Pinpoint Messaging Opportunities
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Remove Competing Links
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Actually Commit to Deoptimizing All Tiers But One
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Make it Easier to Compare - Contrast Line Items
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Does Your Price Look Too Big?
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Move the Table Higher Up Without Removing the Headline and Subhead
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Compare Your Price to the Price of Everything They'll Eliminate
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Revisit the Copy That Brought People to This Page
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PCPO: The 4 Elements of High-Performing Sales Copy
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Replace Your FAQs With a Totally Different Section (SaaS and Apps)
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Further Optimize Your Offer
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The Irresistible Buyer Offer 3.0, Explained
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OTS: The Irresistible Buyer Offer 3.0 Worksheet
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Now Test Your Optimized Pricing Page
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About this course
- $797.00
- 72 lessons
- 2 hours of video content