Welcome to Product Detail Pages Training - Who I Am and What You Need to Know before We Begin.
The Anatomy of a Product Detail Page
The Questions You Should Ask to Get the Page-Performance Data You Need
Conduct a Competitor Audit
Competitor Content Auditing
Pulling VoC into a JTBD Format
Using VoC to Identify Use-Cases
Conducting a CRO Audit of the Control
On PCPO for PDPs
PCPO: The 4 Elements of High-Performing Sales Copy
How to Synthesize What You’ve Learned So Far
Here’s the Research You Should Finish Before Planning Your PDP
What You Need to Know Before Planning Your PDP
Do You Have Your Brand Voice in Place?
How to Plan for an OUTSTANDING Top Section, No Matter How Inflexible It May Seem
Choose Your Framework for the Bottom Section
The Proof You’ll Need and Where You Can Expect to Put It
How to Turn This Plan into a Loose Wireframe in a Google Doc
Here’s the Planning You Should Finish Before Writing Your PDP
What You Need to Know Before Writing Your PDP
Why You Should Write in a Mobile Wireframe
Let’s Write Your Above-The-Fold Copy
How to Write the Remainder of Your PDP
Writing Crossheads for Non-testimonial Proof That Actually Get Attention
Buttons: When to Use ‘Em, When to Lose ‘Em
Selecting Images That Help Your Page’s Argument
Here’s the Writing You Should Finish before Editing Your PDP
What You Need to Know Before Editing Your PDP
Getting Super Nit Picky with Your Product Description
What Story Are Your Crossheads Telling?
Advanced Crossheads: Editing Prompts to Shake You Out of the Same Ol'
Edit in the Emotion
Rewrite Your CTAs
Align Click Triggers with Each Section’s Copy
Conduct an 11th Hour CRO Sweep
Intro to 7 Sweeps, Validation, Compliance
How to Use the Seven Sweeps in Your Delivery Email
Validate Your Copy
Editing the Compliance Sweep
You’re “Done” Your PDP
