What they're saying about 10x Sales Pages

5 star rating

excellent all inclusive copywriting course

Amy Jones

Excellent course for copywriting, if you are a copywriter or a course creator or coach it will help you get that sales page written.

Excellent course for copywriting, if you are a copywriter or a course creator or coach it will help you get that sales page written.

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5 star rating

PERFECT

Mia Gem

5 star rating

Fabulous

Mohammad Wasim

Deep Learning. :)

Deep Learning. :)

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4 star rating

Loved it!

Adriana Salandy

I loved that it was very easy to understand and quick to implement.

I loved that it was very easy to understand and quick to implement.

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4 star rating

Useful

Katrina Fox

I found both tracks helpful. The focus on research and VOC was interesting and valuable. I liked track 2’s coaching conversion method. Re track 2: “slaug...

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I found both tracks helpful. The focus on research and VOC was interesting and valuable. I liked track 2’s coaching conversion method. Re track 2: “slaughtering sacred cows” is a HORRIBLE phrase and image. Recommend replacing it with a more inclusive terminology. Re track 2: Amy Porterfield’s page has now changed on her live site. I would have liked this in a Google Doc or Word doc and ‘marked up’ ie showing the different parts of the themeplate. Re track 1: I would like to have seen the Copy on Call tutorial done outside of Air Story (eg in Google doc or Word doc) too (or another sales page example done outside Air Story). Some other examples of sales pages in both tracks marked up would also have been helpful. Overall, definitely a valuable training.

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5 star rating

Dear God!

Donald Ash

This is my very first module of Copy School and I am already blown away! Every word of every video in this module had value (made it super hard to take n...

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This is my very first module of Copy School and I am already blown away! Every word of every video in this module had value (made it super hard to take notes, though). ZERO FLUFF! AMAZING!!

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5 star rating

Top Course!

Uwe Jan Grünberg

I love the detail orientation!

I love the detail orientation!

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Course curriculum

    1. START HERE: How to get the most out of 10x Sales Pages

    1. 1. Begin with the Rule of One (there is never an exception to this starting step)

    2. 2. Your One Reader, or what you're really selling

    3. 3. Define your One Reader, aka the foundation of the highest-converting sales pages

    4. 4. We interrupt the Rule of One to start our research

    5. 5. What exactly is "voice of customer" research and why is it, like, THE thing??

    6. 6. Combine a recorder app with a transcription service for mega copy awesomeness

    7. 7. Don't research like a researcher - you're researching to write better copy!

    8. 7a. You've got what you need to think through your One Offer, including the 4 levers to pull for maximum impact

    9. 8. Boost your One Offer with this deep-dive on the most unexpected of the offer-optimization levers

    10. 9. And now the moment you've been dreading: Your One Big Idea

    11. 10. If you're struggling to pinpoint your One Big Idea, try this

    12. 11. Finish out your Rule of One with this: Your One Promise

    1. 12. Start filling your page with the PAS-on-steroids framework (i.e. what you should always default to)

    2. 13. Take a page from the Glee Club school of long copywriting

    3. 14. Where to start when you actually start putting words on the page

    4. 15. Optimize your "Why" section with this (The Value Prism Exercise)

    5. 16. What about your buttons?

    6. 17. Go back up to the top of the page and find your hook using this lesson

    1. How to work your way through these tutorials

    2. i. Starting your long-form sales page, draft 1

    3. ii. Finding voice-of-customer data using online research, like review mining

    4. iii. Finding voice-of-customer data using surveys

    5. iv. How to tag your research (with a bonus: finding your Big Idea)

    6. v. Organizing your research on the page

    7. vi. Starting at Introducing

    8. vii. Continuing with Introducing

    9. viii. Completing the Introducing section (and moving on!)

    10. ix. Moving on to the Why section

    11. x. Writing Try

    12. xi. Writing Buy

    13. xii. Revising the Rule of One for the One Big Idea

    14. xiii. Writing PAS

    15. xiv. Merging it all into one long-form sales page

    16. xv. Cleaning up your first draft

    17. xvi. Finishing Draft One

    18. xvii. Turning Draft One into a designed page

    19. xviii. Finishing your designed sales page

    1. 18. Never delete anything! You'll use your discards off the page

    2. 19. Strengthen your argument with words like these

    3. 20. Finish with the Greek Sweep

    1. The Airstory template and other worksheets used throughout Track 1

    2. My favorite Photoshop template for long-form sales pages

    3. Ebook: The Dark Art of Writing Long-Form Sales Pages

About this course

  • $997.00
  • 94 lessons