Course curriculum
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1
An Introduction (Before You Choose Your Track)
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START HERE: How to get the most out of 10x Sales Pages
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2
TRACK 1: Laying a foundation that can bear the weight of long copy
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1. Begin with the Rule of One (there is never an exception to this starting step)
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2. Your One Reader, or what you're really selling
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3. Define your One Reader, aka the foundation of the highest-converting sales pages
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4. We interrupt the Rule of One to start our research
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5. What exactly is "voice of customer" research and why is it, like, THE thing??
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6. Combine a recorder app with a transcription service for mega copy awesomeness
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7. Don't research like a researcher - you're researching to write better copy!
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7a. You've got what you need to think through your One Offer, including the 4 levers to pull for maximum impact
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8. Boost your One Offer with this deep-dive on the most unexpected of the offer-optimization levers
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9. And now the moment you've been dreading: Your One Big Idea
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10. If you're struggling to pinpoint your One Big Idea, try this
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11. Finish out your Rule of One with this: Your One Promise
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3
TRACK 1: When it's time to put words on the page
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12. Start filling your page with the PAS-on-steroids framework (i.e. what you should always default to)
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13. Take a page from the Glee Club school of long copywriting
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14. Where to start when you actually start putting words on the page
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15. Optimize your "Why" section with this (The Value Prism Exercise)
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16. What about your buttons?
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17. Go back up to the top of the page and find your hook using this lesson
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4
TRACK 1: Over-the-shoulder tutorials... because you're ready to own your first draft
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How to work your way through these tutorials
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i. Starting your long-form sales page, draft 1
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ii. Finding voice-of-customer data using online research, like review mining
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iii. Finding voice-of-customer data using surveys
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iv. How to tag your research (with a bonus: finding your Big Idea)
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v. Organizing your research on the page
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vi. Starting at Introducing
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vii. Continuing with Introducing
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viii. Completing the Introducing section (and moving on!)
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ix. Moving on to the Why section
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x. Writing Try
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xi. Writing Buy
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xii. Revising the Rule of One for the One Big Idea
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xiii. Writing PAS
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xiv. Merging it all into one long-form sales page
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xv. Cleaning up your first draft
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xvi. Finishing Draft One
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xvii. Turning Draft One into a designed page
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xviii. Finishing your designed sales page
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5
TRACK 1: A few useful notes on editing in the awesome
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18. Never delete anything! You'll use your discards off the page
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19. Strengthen your argument with words like these
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20. Finish with the Greek Sweep
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6
TRACK 1: All the worksheets and other downloadables
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The Airstory template and other worksheets used throughout Track 1
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My favorite Photoshop template for long-form sales pages
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Ebook: The Dark Art of Writing Long-Form Sales Pages
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7
TRACK 2: The 15 Point Sales Page in a Day Method [START HERE]
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About Track 2
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How this track is structured
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8
TRACK 2: Module 1 - Coaching The Conversion (The Sales Page Edition)
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Coaching The Conversion (on your sales page)
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The 15 Point Sales Page in a Day Themeplate
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TRACK 2: Module 1 - Coaching The Conversion (The Sales Page Edition): Quiz
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9
TRACK 2: Module 2 - Coach-Mining & The Launch Bible
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Welcome to Module 2
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67 Golden Questions to Fuel Your Funnel
FREE PREVIEW -
Advanced Exercise - Moment of Highest Tension
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Advanced Exercise - The Perfect Testimonial
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Advanced Exercise - The Mic Stand Moment
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Advanced Exercise - The Champagne Clink
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Advanced Exercise - The Million Dollar Bet
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Coach-Mining & The Enrollment Extractor Workbook
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The Launch Bible
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TRACK 2: Module 2 - Coach-Mining & The Launch Bible: Quiz
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10
TRACK 2: Module 3 - Establishing The Gap
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Welcome to Module 3
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Section 1 - The Pre Headline Qualifier
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Section 2 - The Question Loop Headline
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Section 3 - The Lead
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Section 4 - The Moment of Highest Tension
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Section 5 - The Moment of Highest Pleasure
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TRACK 2: Module 3 - Establishing The Gap: Quiz
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11
TRACK 2: Module 4 - Exploring The Gap
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Welcome to Module 4
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Section 6 - Slaughtering Sacred Cows & Belief Installation
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Section 7 - The Blue Ocean Bridge
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Section 8 - Solidifying Beliefs Part 1 (Your Bio)
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Section 9 - Solidifying Beliefs Part 2 (Testimonials)
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TRACK 2: Module 4 - Exploring The Gap: Quiz
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12
TRACK 2: Module 5 - Exiting The Gap
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Welcome to Module 5
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Section 10 - The Product Reveal
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Section 11 - The Aladdin Product Tour
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Section 12 - The Golden Guarantee
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TRACK 2: Module 5 - Exiting The Gap: Quiz
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13
TRACK 2: Module 6 - Escaping The Gap
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Welcome to Module 6
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Section 13 - The Upgraded FAQ Close
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Section 14 - The Perfect For You If Close
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Section 15 - The Final Confident Appeal
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Bonus Close - The Risk Mitigator
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Bonus Close - The MVC / QVW Close
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TRACK 2: Module 6 - Escaping The Gap: Quiz
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14
TRACK 2: All the worksheets and other downloadables
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Module 1: The 15 Point Sales Page in a Day Themeplate
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Module 2 - 67 Golden Questions Workbook
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Module 2 - 5 Advanced Empathy Visualizations Supplement Workbook
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Module 2 - Coach-Mining & Enrollment Extractor Workbook
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Module 2 - The Launch Bible Workbook
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Module 3 - Workbook & Example Pack
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Module 4 - Workbook & Example Pack
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Module 5 - Workbook & Example Pack
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Module 6 - Workbook & Example Pack
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List Builder's Lab 2.0 Full Page Example
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What they're saying about 10x Sales Pages
excellent all inclusive copywriting course
Amy Jones
Excellent course for copywriting, if you are a copywriter or a course creator or coach it will help you get that sales page written.
Excellent course for copywriting, if you are a copywriter or a course creator or coach it will help you get that sales page written.
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