1. Begin with the Rule of One (there is never an exception to this starting step)

2. Your One Reader, or what you're really selling

3. Define your One Reader, aka the foundation of the highest-converting sales pages

4. We interrupt the Rule of One to start our research

5. What exactly is "voice of customer" research and why is it, like, THE thing??

6. Combine a recorder app with a transcription service for mega copy awesomeness

7. Don't research like a researcher - you're researching to write better copy!

7a. You've got what you need to think through your One Offer, including the 4 levers to pull for maximum impact

8. Boost your One Offer with this deep-dive on the most unexpected of the offer-optimization levers

9. And now the moment you've been dreading: Your One Big Idea

10. If you're struggling to pinpoint your One Big Idea, try this

11. Finish out your Rule of One with this: Your One Promise

12. Start filling your page with the PAS-on-steroids framework (i.e. what you should always default to)

13. Take a page from the Glee Club school of long copywriting

14. Where to start when you actually start putting words on the page

15. Optimize your "Why" section with this (The Value Prism Exercise)

16. What about your buttons?

17. Go back up to the top of the page and find your hook using this lesson

How to work your way through these tutorials

i. Starting your long-form sales page, draft 1

ii. Finding voice-of-customer data using online research, like review mining

iii. Finding voice-of-customer data using surveys

iv. How to tag your research (with a bonus: finding your Big Idea)

v. Organizing your research on the page

vi. Starting at Introducing

vii. Continuing with Introducing

viii. Completing the Introducing section (and moving on!)

ix. Moving on to the Why section

x. Writing Try

xi. Writing Buy

xii. Revising the Rule of One for the One Big Idea

xiii. Writing PAS

xiv. Merging it all into one long-form sales page

xv. Cleaning up your first draft

xvi. Finishing Draft One

xvii. Turning Draft One into a designed page

xviii. Finishing your designed sales page

18. Never delete anything! You'll use your discards off the page

19. Strengthen your argument with words like these

20. Finish with the Greek Sweep

The Airstory template and other worksheets used throughout Track 1

My favorite Photoshop template for long-form sales pages

Ebook: The Dark Art of Writing Long-Form Sales Pages

About Track 2

How this track is structured

Coaching The Conversion (on your sales page)

The 15 Point Sales Page in a Day Themeplate

TRACK 2: Module 1 - Coaching The Conversion (The Sales Page Edition): Quiz

Welcome to Module 2

Advanced Exercise - Moment of Highest Tension

Advanced Exercise - The Perfect Testimonial

Advanced Exercise - The Mic Stand Moment

Advanced Exercise - The Champagne Clink

Advanced Exercise - The Million Dollar Bet

Coach-Mining & The Enrollment Extractor Workbook

The Launch Bible

TRACK 2: Module 2 - Coach-Mining & The Launch Bible: Quiz

Welcome to Module 3

Section 1 - The Pre Headline Qualifier

Section 2 - The Question Loop Headline

Section 3 - The Lead

Section 4 - The Moment of Highest Tension

Section 5 - The Moment of Highest Pleasure

TRACK 2: Module 3 - Establishing The Gap: Quiz

Welcome to Module 4

Section 6 - Slaughtering Sacred Cows & Belief Installation

Section 7 - The Blue Ocean Bridge

Section 8 - Solidifying Beliefs Part 1 (Your Bio)

Section 9 - Solidifying Beliefs Part 2 (Testimonials)

TRACK 2: Module 4 - Exploring The Gap: Quiz

Welcome to Module 5

Section 10 - The Product Reveal

Section 11 - The Aladdin Product Tour

Section 12 - The Golden Guarantee

TRACK 2: Module 5 - Exiting The Gap: Quiz

Welcome to Module 6

Section 13 - The Upgraded FAQ Close

Section 14 - The Perfect For You If Close

Section 15 - The Final Confident Appeal

Bonus Close - The Risk Mitigator

Bonus Close - The MVC / QVW Close

TRACK 2: Module 6 - Escaping The Gap: Quiz

Module 1: The 15 Point Sales Page in a Day Themeplate

Module 2 - 67 Golden Questions Workbook

Module 2 - 5 Advanced Empathy Visualizations Supplement Workbook

Module 2 - Coach-Mining & Enrollment Extractor Workbook

Module 2 - The Launch Bible Workbook

Module 3 - Workbook & Example Pack

Module 4 - Workbook & Example Pack

Module 5 - Workbook & Example Pack

Module 6 - Workbook & Example Pack

List Builder's Lab 2.0 Full Page Example