Don't write another page...Until you take this course!
Don't write another page...Until you take this course!
Jessica Noel
Copyhackers brings it with this course. I was already convinced they were over-the-top amazing at copywriting training. And then Joanna creates 10X Web Copy....
Read MoreCopyhackers brings it with this course. I was already convinced they were over-the-top amazing at copywriting training. And then Joanna creates 10X Web Copy. Joanna teaches her systematic approach to create web pages - a model that works no matter what you're trying to achieve. If that same-old templated formula isn't converting or you don't want to waste your time writing an ineffective web page. Take the course... like yesterday!
Read LessNaomi
Naomi Soman
I like how it gives me a clear method I can follow. However, I am concerned about how to adapt the process when writing a website from scratch. I'm also unsu...
Read MoreI like how it gives me a clear method I can follow. However, I am concerned about how to adapt the process when writing a website from scratch. I'm also unsure of how to run thank you page surveys for companies like large b2b saas companies with very little traffic. I would love to see more practical advice.
Read LessLoved it!
Uwe Jan Grünberg
I really enjoyed the detailed sections
I really enjoyed the detailed sections
Read LessAmazing, comprehensive, highly practical course to help y...
Vesna Mirosavljev
This course is incredibly comprehensive and detailed. It has the prefect blend of on-page how-to advice, straight pointers/principles/philosophy to jot down,...
Read MoreThis course is incredibly comprehensive and detailed. It has the prefect blend of on-page how-to advice, straight pointers/principles/philosophy to jot down, instructions about research, insightful case studies, practical real-life examples of web pages to look at ... I could say so much more. Before the course, I would have been clueless about how to approach writing copy for an entire website; now I know the exact steps to tackle and nail it. No guessing, just confidence and knowing what to do to optimize the site if desired results aren't being achieved. Love it.
Read LessMost in-depth training in web copy I've seen
Laura McNerlin
So damn good
Anna Bolton
I've tried to piece together systems and processes for website copy before... but this blows those out of the water. The only challenge will be finding a cli...
Read MoreI've tried to piece together systems and processes for website copy before... but this blows those out of the water. The only challenge will be finding a client that's already successful enough to pay for this kind of work, but also in need of a complete website rewrite. I can't wait!
Read LessTons of information; once through is not enough
lisa larter
Extremely valuable information and loads of it! I made notes throughout the course, but I'm going to take it again to better solidify what I learned and bett...
Read MoreExtremely valuable information and loads of it! I made notes throughout the course, but I'm going to take it again to better solidify what I learned and better organize my own thoughts and understanding.
Read LessEasy-to-follow and highly educational tutorials!
Denis Gablenko
Joanna's tutorials are immensely educational, offering deep dives and nuances where needed, and very honest advice based on all her experience. The best par...
Read MoreJoanna's tutorials are immensely educational, offering deep dives and nuances where needed, and very honest advice based on all her experience. The best part is that it's delivered in a non-dogmatic and non-patronizing manner with lots of levity and humor.
Read LessThe path to a lucrative and manageable future
Suzanne Delzio
Joanna gives us every tool to be successful as high-earning copywriters.
Joanna gives us every tool to be successful as high-earning copywriters.
Read LessI'm Really Impressed!!!
Tzipora Werner
This course is clear, well taught and filled with lots of insightful tips and strategies. Thank you for such a clear, structured course. It's a pleasure to ...
Read MoreThis course is clear, well taught and filled with lots of insightful tips and strategies. Thank you for such a clear, structured course. It's a pleasure to use both the technical aspects and the learning itself.
Read LessAmazingly eye-opening
Romain Sost
I thought I knew a lot of things about website copywriting. I'm new but I've watched et read a lot. But I learned so much with this training. I feel really m...
Read MoreI thought I knew a lot of things about website copywriting. I'm new but I've watched et read a lot. But I learned so much with this training. I feel really more confident for my future clients (i'm freelance copywriter).
Read LessHard and that's when you learn.
Mohammad Wasim
VERY INFORMATIVE AND HELPFUL.
VERY INFORMATIVE AND HELPFUL.
Read LessCourse curriculum
Need to get going ASAP, choose the Fast Track
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How to use this training
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Fast Path: The 10x Page Plan
FREE PREVIEW -
OTS walkthrough for full workbook
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Intro (and why web copy is so important)
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A pre-req mindset shift on writing copy for the web
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You need to become a full-stack conversion copywriter
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The conversion copywriting process for websites
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How to identify what's broken: the process of starting a website redesign/rewrite
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FAST PATH: Page length: How to think about personas and visitor / decision-maker profiles
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The three research methods you'll use to write a website and how to use them
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Setting up UserTesting.com to figure out what's working and not
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User tests: How to set up user tests (for a site or a page - yours or a competitor's)
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FAST PATH: Analyzing users tests, with the Believability Boosters and Friction Reducers worksheet
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Thank-you page surveys
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FAST PATH: TYP surveys: How to set up your thank-you / confirmation page surveys
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FAST PATH: Analyzing survey responses: Q1 ("what was going on"), for leads
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Analyzing survey responses: Q1 ("what was going on"), for customers
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The Obstacle Interview
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FAST PATH: The Obstacle Interview: Worksheet walkthrough and survey setup
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The Obstacle Analysis: Sorting / Tagging responses to map them to the analysis worksheet
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The Obstacle Analysis: A brief pause to discuss interesting insights (and how to use 'em)
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The Obstacle Analysis: Finishing your analysis
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FAST PATH: Product messaging: How to document product features, benefits and outcomes
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List, offer, copy
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FAST PATH: The Optimized Offer: How to document your optimized offer
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FAST PATH: "Bag o' offers"
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The Optimized Offer: Example of completed page-level offer optimization
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First module done - progress check
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End-of-module quiz: Module 1 (Research and discovery)
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Whom to write for
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The transformation message map
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TMM Walkthrough
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FAST PATH: The 10xPage Plan
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FAST PATH: Walkthrough: The 10xPage Plan
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Thinking about "stages of awareness" while using The Transformation Message Map
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FAST PATH: The world's most fundamental copywriting argument
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The 8 sections of a 10x web page
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FAST PATH: Hero sections: Every page starts with one (includes specific hero types)
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Hero sections: Add yours to The 10x Page Plan for the page you're writing
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FAST PATH: Proof bars: Pages need, like, several of these (includes specific proof bar types)
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Proof bars: Add yours to The 10x Page Plan for the page you're writing
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FAST PATH: Agitation: The most edited-out, should-be-left-in part of a page
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Agitation: Add yours to The 10x Page Plan for the page you're writing
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A 90-sec pause before you move on...
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FAST PATH: Crossheads: You may be used to calling these "subheads"...
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Crosshead (value prop): Add yours to The 10x Page Plan for the page you're writing
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FAST PATH: The How: The core of most pages (including a 4-step flow for writing How blocks)
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The How: Add yours to The 10x Page Plan for the page you're writing
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FAST PATH: The Switch: You've been ignoring this... You shoooooullllldnnnnnn'ttttttt......
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The Switch: Add yours to The 10x Page Plan for the page you're writing
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FAST PATH: The Close: The close, the close, we're getting to the close!
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The Close: Add yours to The 10x Page Plan for the page you're writing
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FAST PATH: Now let's turn that all into your spit draft (or sh*tty first draft)
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Wrapping up Module 2
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End-of-module quiz: Module 2 (Prewriting)
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An introduction to wireframing
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Walkthrough: A few home pages we've written over the years (insights into decisions, problems and more)
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FAST PATH: The You Rule
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Good soundin' stuff: One thought per sentence
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Good soundin' stuff: Keep it unfinished at the top
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Good soundin' stuff: Break your headlines
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Good soundin' stuff: The "first person"
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Good soundin' stuff: No more closed questions
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Good soundin' stuff: Stack alliteration
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Good soundin' stuff: Formatting big text
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Good soundin' stuff: X verb Y
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Good soundin' stuff: Not another bullet list
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Good soundin' stuff: Stack similar sentences
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Good soundin' stuff: "Modern Family" your body copy
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Good soundin' stuff: How to finish your body copy, A
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Good soundin' stuff: How to finish your body copy, B
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FAST PATH: Wireframing: Set up your page
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FAST PATH: Wireframing: Wiring the top (while editing)
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FAST PATH: Wireframing: Finishing the second draft of your page
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FAST PATH: Wireframing: Fix problems by comparing your wired copy to The 10x Page Plan
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Editing: Sweep that copy!
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FAST PATH: Sweeping Through Your Editing Process: The decision-maker sweep
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FAST PATH: Sweeping Through Your Editing Process: The seven sweeps
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Wrapping up Module 3
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End-of-module quiz: Module 3 (Writing, wireframing and editing)
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How to get the most out of this phase of the work
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FAST PATH: Validation: Setting up and running your validation test
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Validation: Figuring out what you need to validate
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Validation: Analyzing your feedback and making decisions
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FAST PATH: Implementation
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FAST PATH: Experimentation
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How to optimize your copy
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Optimization: How to reduce bounce
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Optimization: How to get more leads in general
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What to do next
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End-of-module quiz: Module 4 (Validation and experimentation)
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Before you go...
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![](https://import.cdn.thinkific.com/214532/WW8eLkTScmyTTPbTn1bY_10x%20Web%20Copy%20thumbnail.png)
About this course
- $1,997.00
- 92 lessons
- 9 hours of video content