Course curriculum

  • 1

    A/B TESTING FOR FREELANCE COPYWRITERS

    • Course intro (2:48)

    • Why do companies test in the first place? (11:27)

    • Anatomy of an A/B test (11:17)

    • Common types of tests you'll encounter (10:30)

    • Choosing what to test (fun!) (13:53)

    • Ask a question to create a hypothesis (8:41)

    • Knowing when to stop a test ( (14:41)

    • A/B testing FAQ (17:36)

  • 2

    Resources

    • Complete slide deck