Master A/B testing concepts and terminology to position yourself as a conversion copywriter (and charge higher fees).
Course curriculum
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1
A/B TESTING FOR FREELANCE COPYWRITERS
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Course intro (2:48)
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Why do companies test in the first place? (11:27)
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Anatomy of an A/B test (11:17)
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Common types of tests you'll encounter (10:30)
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Choosing what to test (fun!) (13:53)
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Ask a question to create a hypothesis (8:41)
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Knowing when to stop a test ( (14:41)
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A/B testing FAQ (17:36)
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2
Resources
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Complete slide deck
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