Course intro (2:48)

Why do companies test in the first place? (11:27)

Anatomy of an A/B test (11:17)

Common types of tests you'll encounter (10:30)

Choosing what to test (fun!) (13:53)

Ask a question to create a hypothesis (8:41)

Knowing when to stop a test ( (14:41)

A/B testing FAQ (17:36)