Analytics for Copywriters - How to Think and Speak Like a Data Analyst
In this introductory analytics course, you'll cut through the confusion and build your confidence interpreting and communicating data that shows the effectiveness of your copy.
Introduction and Course Goals
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Course Resources
Goals
KPIs
Setting The Stage: Website Analytics Tools
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Introduction
2.1: Lead Generation, Overview
2.1.1: Before They Come to Your Site: Measuring Lead Generation
2.1.2: After They Come to Your Site: 3 Reports to Better Understand How & Where You're Generating Leads
2.2: Lead Nurturing: Measuring Effectiveness
2.2.1: General Site Engagement Metrics
FREE PREVIEW2.2.2: Specific Site Engagement Metrics
2.3: Conversion, Overview
2.3.1: Conversion Using Page or Flow Metrics
2.3.2: ADVANCED: Conversion Using Channel Metrics
2.4: Repurchase or Referral
Putting It All Together
Module-Specific Resources
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Introduction
FREE PREVIEW3.1: Data Storytelling
3.2 Data Visualization
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Avoiding Data Pitfalls
Before you go...