Course curriculum

  • 1

    Welcome to Analytics for Copywriters!

  • 2

    Module 1: Setting the Stage

  • 3

    Module 2: Funnel Data

    • Introduction

    • 2.1: Lead Generation, Overview

    • 2.1.1: Before They Come to Your Site: Measuring Lead Generation

    • 2.1.2: After They Come to Your Site: 3 Reports to Better Understand Your Visitors

    • 2.2: Lead Nurturing: Measuring Effectiveness

    • 2.2.1: General Site Engagement Metrics

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    • 2.2.2: Specific Site Engagement Metrics

    • 2.3: Conversion, Overview

    • 2.3.1: Conversion Using Page or Flow Metrics

    • 2.3.2: ADVANCED: Conversion Using Channel Metrics

    • 2.4: Repurchase or Referral

    • Putting It All Together

    • Module-Specific Resources

    • Test Your Learning
  • 4

    Module 3: How to Present and Communicate Data Findings

  • 5

    Final Thoughts and Conclusion

    • Avoiding Data Pitfalls

    • Before you go...