Copyhackers School

Before you begin...

Course Resources

Goals

KPIs

Module-Specific Resources

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Introduction

2.1: Lead Generation, Overview

2.1.1: Before They Come to Your Site: Measuring Lead Generation

2.1.2: After They Come to Your Site: 3 Reports to Better Understand How & Where You're Generating Leads

2.2: Lead Nurturing: Measuring Effectiveness

2.2.2: Specific Site Engagement Metrics

2.3: Conversion, Overview

2.3.1: Conversion Using Page or Flow Metrics

2.3.2: ADVANCED: Conversion Using Channel Metrics

2.4: Repurchase or Referral

Putting It All Together

Module-Specific Resources

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3.1: Data Storytelling

3.2 Data Visualization

Module-Specific Resources

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Avoiding Data Pitfalls

Before you go...