Conversion Copywriting 101
Today's in-demand copywriters teach the basics of writing high-converting copy.
Before we begin...
What is conversion copywriting? How is it different from other kinds of copywriting, like writing brochures or ads?
How to know for whom you're writing
What is a value proposition, and what does that have to do with copywriting?
What does a visitor's stage of awareness have to do with the copy you write?
How can you tell what stage of awareness your visitors are in?
Can you convert visitors with low awareness? How is the funnel you craft for low-awareness visitors different from the funnel you craft for higher-awareness visitors?
The 100 audience formula
Explain page goals.
Walk us through the anatomy of a great web page.
What to think about when laying out your page (e.g., AIDA, PAS)
The difference between a home page and a landing page.
Best tips for formatting web copy
How to write a great headline
Clear vs clever: which one wins, when?
How to write meaningful body copy
What is the difference between features and benefits, and which should we write for, when?
How long should your copy be?
What are useful testimonials?
When should I use a testimonial instead of regular copy?
How to get great testimonials: a process
Best tips for getting visitors to opt-in (to your list)
What is a drip campaign?
How to plot a drip campaign
How to write an email subject line
Should you sell in email? Why, why not, and when, if ever?
How to write Adwords ads that convert
How to effortlessly build a huge swipe file of the world's best copy
Before you go...