Course curriculum

    1. Copy School's Where-To-Start Decision Pathway

    1. Workshop 1: What should you say?

    2. Workshop 2: How should you say it?

    1. Workshop 1: The 3-step path

    2. Workshop 2: The 3 myths

    3. Workshop 3: Live-writing, or the most profitable way to spend your Thursday

    4. Bonus Email Themeplate: The Humble Hero (download)

    1. Session #1: Kickoff call and surveying customers (Mar 14, 2018)

    2. Session #2: Landing pages and how to optimize a free offer (Mar 21, 2018)

    3. Session #3: Sales emails and how to use hyper-vivid language (Mar 28, 2018)

    4. Session #4: Engaging SaaS users with voice and tone in your onboarding emails (April 4, 2018)

    5. Session #5: Writing long-form sales pages with the "sacred cow" (April 11, 2018)

    6. Session #6: How to creative-direct the design of your long-form sales page (April 25, 2018)

    7. Session #7: The 3-stage email sequence to re-engage (May 2, 2018)

    8. Session #8: The wrap-up session, complete with training on optimizing your guarantee (May 9, 2018)

    1. Money Words

    2. Live Writing: Sales Pages

    3. Live Writing: Emails

    1. ROI Room 1- Landing Pages: Research

    2. ROI Room 2: Launches

    3. ROI Room 3- Landing Pages: Pulling VOC into web copy

    4. ROI Room 4- Launches: Webinars

    5. ROI Room 5- Facebook Ads

    6. ROI Room 6- Emails

    7. ROI Room 7- Social Ads (for Launches)

    8. ROI Room 8- Sales Pages: When a sales page should be on a website and when it shouldn't

    9. ROI Room 9- Emails

    10. ROI Room 10- Sales Pages

About this course

  • $2,497.00
  • 52 lessons
  • 26 hours of video content