Course curriculum

  • 1

    Start Here...

    • Copy School's Where-To-Start Decision Pathway

  • 2

    The Conversion Copywriting Workshops (2017)

    • Workshop 1: What should you say?

    • Workshop 2: How should you say it?

  • 3

    How to be the most profitable person in the room (2018)

    • Workshop 1: The 3-step path

    • Workshop 2: The 3 myths

    • Workshop 3: Live-writing, or the most profitable way to spend your Thursday

    • Bonus Email Themeplate: The Humble Hero (download)

  • 4

    Amped UpOffice Hours (2018)

    • Session #1: Kickoff call and surveying customers (Mar 14, 2018)

    • Session #2: Landing pages and how to optimize a free offer (Mar 21, 2018)

    • Session #3: Sales emails and how to use hyper-vivid language (Mar 28, 2018)

    • Session #4: Engaging SaaS users with voice and tone in your onboarding emails (April 4, 2018)

    • Session #5: Writing long-form sales pages with the "sacred cow" (April 11, 2018)

    • Session #6: How to creative-direct the design of your long-form sales page (April 25, 2018)

    • Session #7: The 3-stage email sequence to re-engage (May 2, 2018)

    • Session #8: The wrap-up session, complete with training on optimizing your guarantee (May 9, 2018)

  • 5

    Special Launch Materials (2019)

    • Money Words

    • Live Writing: Sales Pages

    • Live Writing: Emails

  • 6

    ROI Room

    • ROI Room 1- Landing Pages: Research

    • ROI Room 2: Launches

    • ROI Room 3- Landing Pages: Pulling VOC into web copy

    • ROI Room 4- Launches: Webinars

    • ROI Room 5- Facebook Ads

    • ROI Room 6- Emails

    • ROI Room 7- Social Ads (for Launches)

    • ROI Room 8- Sales Pages: When a sales page should be on a website and when it shouldn't

    • ROI Room 9- Emails

    • ROI Room 10- Sales Pages

  • 7

    Special Launch Materials (2020)

    • Persuasive Copywriting Playbook for Content Marketers & Copywriters (webinar)

    • 7 Money Words Masterclass (March 24th)

    • Obsessive Ownership Masterclass (March 25th)

    • Extreme Execution Workbook

    • Extreme Execution Video #1: Moment of Highest Tension

    • Extreme Execution Video #2: Optimized Offer

    • Extreme Execution Video #3: Big Idea

    • Extreme Execution Video #4: Golden Guarantee

    • Extreme Execution Video #5: Perfect for you if

  • 8

    Copy Talk Replays

    • Copy Talk - December 3, 2020

    • Copy Talk - December 10, 2020

    • Copy Talk - January 7, 2021

    • Copy Talk - January 14, 2021

    • Copy Talk - January 21, 2021

    • Copy Talk - January 28, 2021

    • Copy Talk - February 4, 2021

    • Copy Talk - February 11, 2021

    • Copy Talk - February 18th, 2021

    • Copy Talk - February 25th, 2021

    • Copy Talk - March 4th, 2021

    • Copy Talk - March 11, 2021

    • Copy Talk - March 18, 2021

    • Copy Talk - March 25, 2021

    • Copy Talk - April 1, 2021