Your headline is the most important copy you will ever write. Which means your skills as a copywriter will be measured by the quality of your headline. Enter Master of Headlines. A crash course that shows you how to write insanely good headlines.
Course curriculum
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1
Master of Headlines
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An Intro to Writing Headlines
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Headlines That Work
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First, You Need to Get To 100 Lines
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Prompts
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An Overview of the Get Going Groups
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Get Going Group: Unique / Different
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Get Going Group: Dreamstate
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Get Going Group: Pain or Problem
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Get Going Group: The Cure
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Get Going Group: Benefit of the Benefit
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Get Going Group: 5 Inches, 5 Miles
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Get Going Group: First Person
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Get Going Group: Proof Focused
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Get Going Group: Materials and Mechanisms
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Get Going Group: Really Out There
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Get Going Group: Make Up Your Own
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Check In
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Do You Have Any Great or Could-Be-Great Headlines?
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Try It in Context
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Make It Sound Really Good with CPTS
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Where and How to Get Creative
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The Headline Sweep
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Always Be Copywriting
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BONUS: More Prompts and Copywriting Formulas
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