Your headline is the most important copy you will ever write. Which means your skills as a copywriter will be measured by the quality of your headline. Enter Master of Headlines. A crash course that shows you how to write insanely good headlines.

Course curriculum

  • 1

    Master of Headlines

    • An Intro to Writing Headlines

    • Headlines That Work

    • First, You Need to Get To 100 Lines

    • Prompts

    • An Overview of the Get Going Groups

    • Get Going Group: Unique / Different

    • Get Going Group: Dreamstate

    • Get Going Group: Pain or Problem

    • Get Going Group: The Cure

    • Get Going Group: Benefit of the Benefit

    • Get Going Group: 5 Inches, 5 Miles

    • Get Going Group: First Person

    • Get Going Group: Proof Focused

    • Get Going Group: Materials and Mechanisms

    • Get Going Group: Really Out There

    • Get Going Group: Make Up Your Own

    • Check In

    • Do You Have Any Great or Could-Be-Great Headlines?

    • Try It in Context

    • Make It Sound Really Good with CPTS

    • Where and How to Get Creative

    • The Headline Sweep

    • Always Be Copywriting

    • BONUS: More Prompts and Copywriting Formulas