Master of Seasonal Sales
Three courses in one! Now you can plan and write email, ad and SMS copy for your seasonal campaigns. That includes Black Friday / Cyber Monday, Labour Day, Back to School and Singles Day.
Make researching and planning easier with the UMM and Solution Design
How to know what research to do
How to document what you’re selling
How to document a new Product in your Ultimate message map
Start Filling In Your Solution Design Section
How to Complete the PCPO Section in Your Solution Design
How To Determine Who You’re Writing For
How to Complete the Rule of One Section in Your Solution Design
What you’ll need to research your seasonal emails
As part of research, let’s analyze BFCM emails
As part of research, let’s analyze BFCM offers
What offers has your audience responded best to?
Essential VOC research
How to Document your product
Thank you page surveys
How to organize your new thank-you page survey responses in your UMM
Moving on to Planning
What you’ll need to plan your seasonal emails
Styles of emails
The best possible offer
Offer logistics
Your Rule of One
PCPO, or How You’ll Sell It
A note on “Product Aware,” when it comes to offer-heavy emails
The seasonal email plan
The pre-campaign emails
The campaign emails
The post-campaign emails
You’re ready to write!
What you’ll need to write these emails
A quick refresher on From names
Write your pre-campaign emails: The Vote
Write your pre-campaign emails: Presell the Product
Write your campaign emails: The Subject Line Sell
Write your campaign emails: The Olive Oyl Email
Write your campaign emails: The Change
Write your campaign emails: Why They Buy
Write your campaign emails: Legit This Is It!
Write your campaign emails: The Counter Downer
Write your post-campaign emails
Finish with a quick comparison to your Solution Design
How to edit copy
Try it two ways
The Battlefield Principle Theory & In Media Res OTST
Color, Pattern, Texture, Shine and OTS
Laying it on thick
The Modified Foxtrot
Make it one sentence
The Seasonal Sweep
Your emails are ready to go
How To Start Researching Seasonal Facebook Ads
How To Use Past-Campaign Data To Guide Your Strategy
How to Find and Use Sticky Messages for Ads
Here’s What We Mean by “Sticky” VOC
Assessing Your Funnel “Ecosystem”
What You Need before Moving into Planning Your Seasonal Facebook Ads
What You Need to Plan Your Seasonal Facebook Ads Campaign
How To Apply The Stages Of Awareness To Facebook Ads
How To Assess Market Sophistication For Facebook Ads
Complete Your Facebook Ads Solution Design Table
What You Need Before You Start Writing Your Seasonal Facebook Ads
What You Need To Write Your Seasonal Facebook Ads Campaign
The Anatomy Of A Facebook Ad
Facebook Ads Manager 101
How To Write Seasonal Facebook Ads
What You Need Before You Start Editing Your Seasonal Facebook Ads
Here's What You Should Have Before You Start Editing Your Seasonal Facebook Ads Campaign
Leave Only The Unique And Exceptional
Facebook Compliance 101
The 7 Sweeps - For Ads
You Completed The Editing Seasonal Facebook Ads Roadmap! Here’s What You Should Do Next
What You Need to Research Your Seasonal SMS Campaign
An Intro to SMS Campaign Metrics
If You Have SMS Campaign Analytics to Review, Do This Research
If You Don’t Have SMS Campaign Analytics to Review, Do This Research
Here’s the Research You Should Finish before Planning Your Seasonal SMS Campaign
What You Need to Plan Your Seasonal SMS Campaign
Repeat After Me: SMS Campaigns Are Not Email Campaigns
Should You Segment the SMS You’re Planning?
Let's Talk About SMS & Emojis 🥳 🤑
An Intro to Abandon Cart SMS
Should You Update Your Abandon Cart SMS?
Complete Your SMS Solution Design Table for Your Seasonal Campaign
Here’s What You Should Do before Writing Your Seasonal SMS Campaign
What You Need to Write Your Seasonal SMS Copy
How to Write Offer-Heavy Seasonal SMS Copy
How to Update Abandoned Cart SMS to Complement Your Offer-Heavy Seasonal SMS Copy
You’re Done Writing Your Seasonal SMS Copy – Here’s What You Should Now Have in Place
What You Need to Edit Your Seasonal SMS Campaign
Amplify Your Offer with an Image and Copy Overlay
The Seven Sweeps for SMS
How to Use the Seven Sweeps in Your Delivery Email
Your SMS Copy Needs to Pass Muster with the FTC
The Compliance Sweep
You Now Have a Ready-to-Go-Live Seasonal SMS Campaign
Seasonal Campaign-Specific Hero Section