Take a look at all of our seasonal sales funnel courses.
Course curriculum
-
-
Make researching and planning easier with the UMM and Solution Design
-
How to know what research to do
-
How to document what you’re selling
-
How to document a new Product in your Ultimate message map
-
Start Filling In Your Solution Design Section
-
How to Complete the PCPO Section in Your Solution Design
-
How To Determine Who You’re Writing For
-
How to Complete the Rule of One Section in Your Solution Design
-
-
-
What you’ll need to research your seasonal emails
-
As part of research, let’s analyze BFCM emails
-
As part of research, let’s analyze BFCM offers
-
What offers has your audience responded best to?
-
Essential VOC research
-
How to Document your product
-
Thank you page surveys
-
How to organize your new thank-you page survey responses in your UMM
-
Moving on to Planning
-
-
-
What you’ll need to plan your seasonal emails
-
Styles of emails
-
The best possible offer
-
Offer logistics
-
Your Rule of One
-
PCPO, or How You’ll Sell It
-
A note on “Product Aware,” when it comes to offer-heavy emails
-
The seasonal email plan
-
The pre-campaign emails
-
The campaign emails
-
The post-campaign emails
-
You’re ready to write!
-
-
-
What you’ll need to write these emails
-
A quick refresher on From names
-
Write your pre-campaign emails: The Vote
-
Write your pre-campaign emails: Presell the Product
-
Write your campaign emails: The Subject Line Sell
-
Write your campaign emails: The Olive Oyl Email
-
Write your campaign emails: The Change
-
Write your campaign emails: Why They Buy
-
Write your campaign emails: Legit This Is It!
-
Write your campaign emails: The Counter Downer
-
Write your post-campaign emails
-
Finish with a quick comparison to your Solution Design
-
-
-
How to edit copy
-
Try it two ways
-
The Battlefield Principle Theory & In Media Res OTST
-
Color, Pattern, Texture, Shine and OTS
-
Laying it on thick
-
The Modified Foxtrot
-
Make it one sentence
-
The Seasonal Sweep
-
Your emails are ready to go
-
-
-
How To Start Researching Seasonal Facebook Ads
-
How To Use Past-Campaign Data To Guide Your Strategy
-
How to Find and Use Sticky Messages for Ads
-
Here’s What We Mean by “Sticky” VOC
-
Assessing Your Funnel “Ecosystem”
-
What You Need before Moving into Planning Your Seasonal Facebook Ads
-
About this course
- $997.00
- 96 lessons
- 0 hours of video content