Course curriculum
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1
First Things First!
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Before we begin...
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How Jo proposes you 10x
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The 10x Freelance Copywriter: Start by setting inspiring goals for these 3 things
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The 10x Freelance Copywriter: Stop shoulding all over your business
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The 10x Freelance Copywriter:... But are you really?
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Worksheets and presentations for this module
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10x Freelance Copywriter Workbook
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2
Module 1: The foundational core: Systems and time-saving
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FIRST: How to get the most out of this module
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10x Freedom: Theme your days
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10x Freedom: Use calendar blocks
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10x Clients: Create a client wishlist
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10x Clients: Add a VA to your client consideration process
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10x Revenue: Stop selling hours
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10x Leads: Systematize referrals
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10x Clients: Digitize your paperwork
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10x Results: Hire yourself
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10x Leads: Start playing the long game
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Checklist - Are you ready to move on when the next module goes live?
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Worksheets for this module
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Presentations in this module
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3
Module 2: The confident fluff-free copywriter
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FIRST: How to get the most out of this module
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10x Freedom: What a copywriter is not (HINT: If your clients think any of this stuff, you'll earn a fraction of what you could.)
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10x Revenue: Why you should call yourself a conversion copywriter
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10x Confidence: Where copywriters fit in growth organizations
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10x Freedom: Do this to prevent run-ins with your client's team
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10x Confidence: "This is my process"
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10x Confidence: What happens during research and discovery
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10x Confidence: What happens during writing, wireframing and editing
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10x Confidence: Over-the-shoulder tutorial: Wireframing
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Sample Sales Pages (psd)
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10x Confidence: The kind of feedback to ignore (and how)
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10x Confidence: What happens during experimentation / validation / testing?
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10x Confidence: Introducing The Cheatsheet of Awesomeness
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10x Confidence: How to collect your results
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Checklist - Are you ready to move on when the next module goes live?
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Worksheets for this module
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Presentations for this module
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4
Module 3: The copywriter with the strategic online presence
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FIRST: How to get the most out of this module
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10x Revenue: How content has paid off for me
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10x Leads: Your brand is not your colors: You're a thought leader. Your brand is what you share.
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10x Confidence: What's your why?
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10x Growth: The 6-in-6 plan
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10x Results: The blog post formula for expertise building
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Over the Shoulder: Write content like this to avoid wasting your efforts
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10x Growth: To guest post or to publish privately
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10x Results: How to decide where to pitch / publish
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10x Growth: How to partner with a bigger-list brand on content (ebook)
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10x Growth: The best content to create when time is tight
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10x Freedom: The reward-myself mindset for getting stuff done
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Checklist: Are you ready to move on when the next module is released?
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Worksheets for this module
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Presentations for this module
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5
Module 4: The copywriter who manages prospect and clients well is the one who can 10x
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How to get the most out of this module
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10x Clients: Should you niche or specialize?
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10x Freedom: What do YOU require of your clients?
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10x Clients: Landing clients is your job
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10x Clients: Add a VA to your client consideration process
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10x Clients: How to run your 15-min meeting to vet a prospect
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10x Results: How to put on appearances
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10x Revenue: When should you sell a productized service instead?
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10x Revenue: Essential pricing stuff
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10x Revenue: Is it time to raise your rate?
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10x Growth: Make postcards your favorite. Postcards are your new favorite.
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10x Clients: How to run a pre-proposal meeting with a good prospect
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10x Results: How to sell without selling in meetings
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10x Clients: Over the Shoulder - How to create a proposal
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10x Clients: How to present a proposal
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10x Confidence: How to run your kickoff call
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10x Results: Have you gone quiet on a client?
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10x Results: How to present your copy
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10x Results: What your clients REALLY want from you
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10x Growth: A client gift is part of your process, yup
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10x Growth: So you wanna hire a subcontractor or employee
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BONUS: The MP3 that helped Momoko Price start charging and negotiating like a pro
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Checklist: Are you ready to move on when the next module goes live?
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Worksheets for this module
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Presentations for this module
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6
Module 5: The copywriter with diversified income streams is the one who can 10x
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FIRST: How to get the most out of this module
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10x Revenue: Why you need to set a monthly revenue goal
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10x Revenue: The 6 other ways you should be making money (beyond client work)
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10x Growth: Before you redesign your site or create a content strategy, here's what you need to ask yourself
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10x Growth: The one activity that should always be on your mind and your to-do list (and how to do it right)
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10x Growth: As soon as you get even one subscriber, you need to put these 3 things in place
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10x Freedom: The self-segmenter email for general signups
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10x Growth: OPTION A: Your 3-page list-building lead-magnet website, plus landing pages
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10x Growth: OPTION B: Blog as site (for big-time content creators and authority-builders)
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10x Revenue: How to set up, sell and start delivery of your core productized services
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10x Confidence: Productized services - How to conduct a website review
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10x Confidence: Productized services - How to conduct a long-form sales page review
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10x Confidence: Productized services - How to run a "day rate" day
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10x Revenue: Why not hire yourself to sell someone else's product... and make money without building or supporting anything?
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10x Growth: On tripwires, your first product
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Checklist: Are you ready to move on when the next module goes live?
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Worksheets for this module
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Presentations for this module
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7
Module 6: Jo's No-Holds-Barred Coaching Sessions (aka THE BEATDOWN)
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10x Growth: Let's do a reset on what's important and why I recommend what I do
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10x Growth: Your #1 priority going forward
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10x Freedom: You think this is a luxury - it is a necessity
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10x Results: You won't see results until you make this a core part of your work
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10x Growth: There's more than enough room for you at the top
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10x Growth: The two characteristics of a fast-growing freelancer
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10x Happiness: On friends and family and business
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10x Clients: The real reason you take on clients
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10x Freedom: Freelancers vs employees
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10x Results: The obvious thing some copywriters just forget
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10x Results: Stop changing direction
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10x Results: The answers to your growth questions are closer than you think
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10x Freedom: Do you deserve to be a copywriter?
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10x Growth: If it were all fun and games...
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8
Module 7: Advanced insights and lessons for growing freelance businesses
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The 10x Freelance Copywriter - The reality of the next stage
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The 10x Freelance Copywriter - Consider advanced specializations, where more money may be available and fewer people are
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The 10x Freelance Copywriter - Advanced client management
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The 10x Freelance Copywriter - When it's time for you to start speaking on stages...
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The 10x Freelance Copywriter - A crash course in courses
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The 10x Freelance Copywriter - What your waitlist is telling you
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The 10x Freelance Copywriter - You can't be CFO forever
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The 10x Freelance Copywriter - Streamlined and intentional growth
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The 10x Freelance Copywriter - 5 final notes for you
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9
Bonus content and training with special guests
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Getting Started
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Q&A session with Halley Gray
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Earning six figures using cold emails, with Laura Lopuch and Brian Lenney
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Turning existing relationships into referrals, with Ry Schwartz
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Quietly landing big clients, with Sam Woods and Tarzan Kay
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Charging royalties with Roy Furr
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Using new media to grow your freelancing business, with Kira Hug and Rob Marsh
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Showing up as an authority, with Joel Klettke and Jared Macdonald
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Goal-setting session (planning) with Tim Stead
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Introducing a process that boosts your confidence & increases your value w/ Natalie Smithson
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Selling copywriting packages
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Cohort 1 wrap-up call
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Building and creating online marketing funnels with Shannon McCaffery
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Reverse engineer your profitability with Prerna Malik
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How to tackle your clients objections with Kirsty Fanton
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Price yo' self before you wreck yo' self with Ry Schwartz
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Rejoining the freelancing world and content creation with Aaron Orendorff
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Branding with Tamara Glick
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Six Figure client management with Amy Hebdon
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How to land clients with Abbey Woodcock
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What is UX copywriting with Matt Hall
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The system to measuring your clients voice with Justin Blackman
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10xFC Kickoff Call - Jan 2020
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June's GSDD - Writing Epic Content (Amy Posner)
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10x FC pop up class (Nov 5, 2020) with Amy Posner & Joanna Wiebe-Bain
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10
Hotseat Session Replays
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January 14, 2020
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Jan 23, 2020 - Hotseat featuring Bree, Bobby and Eddie
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Feb 26, 2020 - Hetseat featuring Jen B, Betsy and Aja
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March 26, 2020- Hotseat Featuring Maria, Zack and Carolyn
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April 23, 2020 - Hotseat featuring Eman, Amy and Greta
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May 28, 2020 - Hatseat featuring Jessica, Zack and Samar
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June 25, 2020 - Hotseat featuring Mirna and Nikki
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July 23, 2020 - Hotseat featuring Samar, Karine and Lori
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11
Badassador Interviews
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Badassador interview highlights - January 2021
FREE PREVIEW -
FC Interviews Jan '21 - Bree Weber
FREE PREVIEW -
FC Interviews Jan '21 - Val Geisler
FREE PREVIEW -
FC Interviews Jan '21 - Samar Owais
FREE PREVIEW -
FC Interviews Jan '21 - Avi Webb
FREE PREVIEW -
FC Interviews Jan '21 - Dawn Petrin
FREE PREVIEW -
FC Interviews Jan '21 - Eman Ismail
FREE PREVIEW
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12
Resources
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Important links
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Join the community now
Led by Joanna Wiebe and Amy Posner
The founder of Copyhackers. And the copy chief she trusts most.