Course curriculum

  • 1

    First Things First!

    • The 10x Freelance Copywriter: Start by setting inspiring goals for these 3 things

    • The 10x Freelance Copywriter: Stop shoulding all over your business

    • The 10x Freelance Copywriter:... But are you really?

    • Worksheets and presentations for this module

    • 10x Freelance Copywriter Workbook

  • 2

    Module 1: The foundational core: Systems and time-saving

    • FIRST: How to get the most out of this module

    • 10x Freedom: Theme your days

    • 10x Freedom: Use calendar blocks

    • 10x Clients: Create a client wishlist

    • 10x Clients: Add a VA to your client consideration process

    • 10x Revenue: Stop selling hours

    • 10x Leads: Systematize referrals

    • 10x Clients: Digitize your paperwork

    • 10x Results: Hire yourself

    • 10x Leads: Start playing the long game

    • Checklist - Are you ready to move on when the next module goes live?

    • Worksheets for this module

    • Presentations in this module

  • 3

    Module 2: The confident fluff-free copywriter

    • FIRST: How to get the most out of this module

    • 10x Freedom: What a copywriter is not (HINT: If your clients think any of this stuff, you'll earn a fraction of what you could.)

    • 10x Revenue: Why you should call yourself a conversion copywriter

    • 10x Confidence: Where copywriters fit in growth organizations

    • 10x Freedom: Do this to prevent run-ins with your client's team

    • 10x Confidence: "This is my process"

    • 10x Confidence: What happens during research and discovery

    • 10x Confidence: What happens during writing, wireframing and editing

    • 10x Confidence: Over-the-shoulder tutorial: Wireframing

    • Sample Sales Pages (psd)

    • 10x Confidence: The kind of feedback to ignore (and how)

    • 10x Confidence: What happens during experimentation / validation / testing?

    • 10x Confidence: Introducing The Cheatsheet of Awesomeness

    • 10x Confidence: How to collect your results

    • Checklist - Are you ready to move on when the next module goes live?

    • Worksheets for this module

    • Presentations for this module

  • 4

    Module 3: The copywriter with the strategic online presence

    • FIRST: How to get the most out of this module

    • 10x Revenue: How content has paid off for me

    • 10x Leads: Your brand is not your colors: You're a thought leader. Your brand is what you share.

    • 10x Confidence: What's your why?

    • 10x Growth: The 6-in-6 plan

    • 10x Results: The blog post formula for expertise building

    • Over the Shoulder: Write content like this to avoid wasting your efforts

    • 10x Growth: To guest post or to publish privately

    • 10x Results: How to decide where to pitch / publish

    • 10x Growth: How to partner with a bigger-list brand on content (ebook)

    • 10x Growth: The best content to create when time is tight

    • 10x Freedom: The reward-myself mindset for getting stuff done

    • Checklist: Are you ready to move on when the next module is released?

    • Worksheets for this module

    • Presentations for this module

  • 5

    Module 4: The copywriter who manages prospect and clients well is the one who can 10x

    • How to get the most out of this module

    • 10x Clients: Should you niche or specialize?

    • 10x Freedom: What do YOU require of your clients?

    • 10x Clients: Landing clients is your job

    • 10x Clients: Add a VA to your client consideration process

    • 10x Clients: How to run your 15-min meeting to vet a prospect

    • 10x Results: How to put on appearances

    • 10x Revenue: When should you sell a productized service instead?

    • 10x Revenue: Essential pricing stuff

    • 10x Revenue: Is it time to raise your rate?

    • 10x Growth: Make postcards your favorite. Postcards are your new favorite.

    • 10x Clients: How to run a pre-proposal meeting with a good prospect

    • 10x Results: How to sell without selling in meetings

    • 10x Clients: Over the Shoulder - How to create a proposal

    • 10x Clients: How to present a proposal

    • 10x Confidence: How to run your kickoff call

    • 10x Results: Have you gone quiet on a client?

    • 10x Results: How to present your copy

    • 10x Results: What your clients REALLY want from you

    • 10x Growth: A client gift is part of your process, yup

    • 10x Growth: So you wanna hire a subcontractor or employee

    • BONUS: The MP3 that helped Momoko Price start charging and negotiating like a pro

    • Quiz - Are you ready to move on when the next module goes live?

    • Checklist: Are you ready to move on when the next module goes live?

    • Worksheets for this module

    • Presentations for this module

  • 6

    Module 5: The copywriter with diversified income streams is the one who can 10x

    • FIRST: How to get the most out of this module

    • 10x Revenue: Why you need to set a monthly revenue goal

    • 10x Revenue: The 6 other ways you should be making money (beyond client work)

    • 10x Growth: Before you redesign your site or create a content strategy, here's what you need to ask yourself

    • 10x Growth: The one activity that should always be on your mind and your to-do list (and how to do it right)

    • 10x Growth: As soon as you get even one subscriber, you need to put these 3 things in place

    • 10x Freedom: The self-segmenter email for general signups

    • 10x Growth: OPTION A: Your 3-page list-building lead-magnet website, plus landing pages

    • 10x Growth: OPTION B: Blog as site (for big-time content creators and authority-builders)

    • 10x Revenue: How to set up, sell and start delivery of your core productized services

    • 10x Confidence: Productized services - How to conduct a website review

    • 10x Confidence: Productized services - How to conduct a long-form sales page review

    • 10x Confidence: Productized services - How to run a "day rate" day

    • 10x Revenue: Why not hire yourself to sell someone else's product... and make money without building or supporting anything?

    • 10x Growth: On tripwires, your first product

    • Quiz - Are you ready to move on when the next module goes live?

    • Checklist: Are you ready to move on when the next module goes live?

    • Worksheets for this module

    • Presentations for this module

  • 7

    Module 6: Jo's No-Holds-Barred Coaching Sessions (aka THE BEATDOWN)

    • 10x Growth: Let's do a reset on what's important and why I recommend what I do

    • 10x Growth: Your #1 priority going forward

    • 10x Freedom: You think this is a luxury - it is a necessity

    • 10x Results: You won't see results until you make this a core part of your work

    • 10x Growth: There's more than enough room for you at the top

    • 10x Growth: The two characteristics of a fast-growing freelancer

    • 10x Happiness: On friends and family and business

    • 10x Clients: The real reason you take on clients

    • 10x Freedom: Freelancers vs employees

    • 10x Results: The obvious thing some copywriters just forget

    • 10x Results: Stop changing direction

    • 10x Results: The answers to your growth questions are closer than you think

    • 10x Freedom: Do you deserve to be a copywriter?

    • 10x Growth: If it were all fun and games...

  • 8

    Module 7: Advanced insights and lessons for growing freelance businesses

    • The 10x Freelance Copywriter - The reality of the next stage

    • The 10x Freelance Copywriter - Consider advanced specializations, where more money may be available and fewer people are

    • The 10x Freelance Copywriter - Advanced client management

    • The 10x Freelance Copywriter - When it's time for you to start speaking on stages...

    • The 10x Freelance Copywriter - A crash course in courses

    • The 10x Freelance Copywriter - What your waitlist is telling you

    • The 10x Freelance Copywriter - You can't be CFO forever

    • The 10x Freelance Copywriter - Streamlined and intentional growth

    • The 10x Freelance Copywriter - 5 final notes for you

  • 9

    Bonus content and training with special guests

    • Getting Started

    • Q&A session with Halley Gray

    • Earning six figures using cold emails, with Laura Lopuch and Brian Lenney

    • Turning existing relationships into referrals, with Ry Schwartz

    • Quietly landing big clients, with Sam Woods and Tarzan Kay

    • Charging royalties with Roy Furr

    • Using new media to grow your freelancing business, with Kira Hug and Rob Marsh

    • Showing up as an authority, with Joel Klettke and Jared Macdonald

    • Goal-setting session (planning) with Tim Stead

    • Introducing a process that boosts your confidence & increases your value w/ Natalie Smithson

    • Selling copywriting packages

    • Cohort 1 wrap-up call

    • Building and creating online marketing funnels with Shannon McCaffery

    • Reverse engineer your profitability with Prerna Malik

    • How to tackle your clients objections with Kirsty Fanton

    • Price yo' self before you wreck yo' self with Ry Schwartz

    • Rejoining the freelancing world and content creation with Aaron Orendorff

    • Branding with Tamara Glick

    • Six Figure client management with Amy Hebdon

    • How to land clients with Abbey Woodcock

    • What is UX copywriting with Matt Hall

    • The system to measuring your clients voice with Justin Blackman

    • 10xFC Kickoff Call - Jan 2020

    • June's GSDD - Writing Epic Content (Amy Posner)

  • 10

    Hotseat Session Replays

    • Jan 23, 2020 - Hotseat featuring Bree, Bobby and Eddie

  • 11

    Resources

    • Important links